Sales Training Workshops:

Sales Training America is a world class sales training and custom development training company specializing in sales training and sales skill development of our client's sales force. At Sales Training America we help our clients improve their sales profitability through the development of their sales management and sales efforts through SalesForce.com implementation. Sales Training America offers both public (open enrollment) sales training workshops well as the development of customized sales systems and sales workshops for Fortune 1000 companies across United States and Canada.

Are you one of the many corporations now focusing on core sales activities while implementing SalesForce.com while outsourcing non-core functions in response to intense competition?

If you are, Sales Training America can help there too. If you simply want to outsource some of your sales or sales management training or if you want to redefine yourself completely to survive mergers, acquisitions, leveraged buyouts, downsizing, or corporate restructuring we can help you.

For free, no obligation information on how we can help you with your sales training needs please contact us today.

Sales Training Tips:

Sales Training Workshop: Writing Sales Copy - The Sign-Off

The sales copy sign-off is an important part of the sales process, somewhat like a conclusion, but more a personal letter from you to your buyer emphasizing exactly why they need that particular product. The right sign-off can help drive your conversions even when it is placed after the order box.

Personalize the Message with Your Signature

At the end of your sales letter have a signature that mimics your own. You can create this signature using your printer and scanner with the help of free tools that will produce JPG's or PNG's of your name in many different fonts. The goal is to make it look like a real signature.

Page Summary

Just before your signature use one short paragraph to summarize your page. Many people will read on to the bottom of your page and will still not have made a decision to buy, while others just scan to the bottom simply to see what's there. Make your case one last time using less than 100 words, pitching your product and reminding readers what awaits them by acting now.

Using a P.S.

Use a P.S. to clear up any last objections for your reader, mention your refund policy, and restate the value of the product, limited time offers and bonuses. And lastly, the problems you will be resolving and the benefits they will be getting if they opt to buy your product now.

One Last Testimonial

It can be very effective to place one last testimonial at the bottom of the page. For those who are still undecided a good success story will be effective in convincing your readers to reconsider the offer and scan back up to the product description part of the page.

Outbound Links

Never send your readers to another website from your own sales page. If you have to show them another site use a screen shot of that site, using an image editor and place that screen shot directly on to your sales page. Likewise if you want to use audio and video files have them load directly on to your sales page. Your goal is to grab your reader's attention and keep it all the way to the bottom of your page where the last order box appears, you don't want any distractions or interruptions.

Crunching Your Numbers

As long as you have people who are not buying your product your sales page will be a work in progress, something you keep tweaking and trying to make better to increase your conversion rates. Split testing and analytics are critical for your success. Track and analyze your visitors, their tendencies and other statistics such as; Bounce Rate, Click Thru Rate, Time on site, Return Visitors, Email Sign Ups and Sales Conversions.

You must know how well your page is performing its task; you need to know if you have a problem. How long are your readers staying with you and where you are losing them? Decent numbers would be a bounce rate under 40%, average time on site 4+ minutes and a click thru rate to the order form of 7%. If your conversion rate was 1%, something is wrong and needs to be rectified. You might need to rework how you present the value and the cost of your product. When it comes to these issues, having the data at your finger tips to help you analyze the results, pin point the trouble spots and help make decisions will make the process so much easier.

Proofread, Edit, Review and Revise

When you have finished polishing your sales letter pass it around to as many people as possible so they can proofread it and provide some feedback on the content. If you just created the sales letter, your perspective is biased, test readers can tell you if you are missing some key points. A fellow marketer might tell you that your author intro is a little weak or your testimonials need some polish.

It is common to get so entangled in the details of product creation, product covers, pictures and launch dates that one forgets the most important part of the launch is the sales letter and sales copy. Spend as much quality time as you can here, make sure it is done just right, it will pay back big dividends.

When all is said and done your job is to move someone emotionally and convince them to make a decision.

Source: Samuel McClure link

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