Sales Training Workshops:

Sales Training America is a world class sales training and custom development training company specializing in sales training and sales skill development of our client's sales force. At Sales Training America we help our clients improve their sales profitability through the development of their sales management and sales efforts through SalesForce.com implementation. Sales Training America offers both public (open enrollment) sales training workshops well as the development of customized sales systems and sales workshops for Fortune 1000 companies across United States and Canada.

Are you one of the many corporations now focusing on core sales activities while implementing SalesForce.com while outsourcing non-core functions in response to intense competition?

If you are, Sales Training America can help there too. If you simply want to outsource some of your sales or sales management training or if you want to redefine yourself completely to survive mergers, acquisitions, leveraged buyouts, downsizing, or corporate restructuring we can help you.

For free, no obligation information on how we can help you with your sales training needs please contact us today.

Sales Training Tips:

The Truth About Sales Training Workshops

Spend half an hour researching online for the kind of sales training programs that are a big waste of money and time, and you'll turn up some pretty sobering results. Corporations spend millions of dollars on motivational sales training seminars for their entire sales force only to discover that they do nothing to change behavior, attitudes or sales success.

The truth about sales training programs is that most simply do not work. Though any number of elements could be responsible for an ineffective sales training program, three stand out as common complaints:

1)  Too much theory, and too little practicality. Anyone can develop a theory on how to boost sales results. What too few people can do is prove that it works. Some sales training programs promise the moon with their "innovative" techniques, but have no real-world examples of its productiveness. Or they have examples, but don't effectively teach seminar participants how to turn sales theory into sales action.

2) An inexperienced trainer who fails to engage the audience. Anyone qualified to teach a sales training program better have extensive experience on the frontlines of sales. He should have war stories to share - both victories and defeats. And if he doesn't know how to establish a rapport with the audience, or present the material in a compelling way, they're not only going to tune him out, but discount the sales advice of someone who fails to sell himself.

3) Management doesn't reinforce the training. Why train salespeople on a new approach if you're not going to do the same for the sales managers? Yet, that's exactly what many corporations do. Even if the sales force is excited about what they've learned, it does little good if sales managers don't share the enthusiasm or fully understand the technique. Left out of the loop, some sales managers actually discourage their sales team from applying what they learned in the program.

Sales training programs take time away from selling. So if they're ineffective, you're not only losing money on the cost of the program, but also on lost sales that could have been made in that lost time. The truth about sales training programs is that they CAN work - with a practical, engaging, and comprehensive approach!

Source: Demetro Carbone link

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