Sales Training:

Sales Training America is a world class sales training and custom development training company specializing in sales training and sales skill development of our client's sales force. At Sales Training America we help our clients improve their sales profitability through the development of their sales management and sales efforts through SalesForce.com implementation. Sales Training America offers both public (open enrollment) sales training seminars well as the development of customized sales systems and sales seminars for Fortune 1000 companies across United States and Canada.

Are you one of the many corporations now focusing on core sales activities while implementing SalesForce.com while outsourcing non-core functions in response to intense competition?

If you are, Sales Training America can help there too. If you simply want to outsource some of your sales or sales management training or if you want to redefine yourself completely to survive mergers, acquisitions, leveraged buyouts, downsizing, or corporate restructuring we can help you.

For free, no obligation information on how we can help you with your sales training needs please contact us today.

Sales Training Tips:

The Sales Coach's Secret Weapon for Sales Training

If you are in any way responsible for sales coaching field sales professionals, then here is probably the single best information you will ever get for growing your corporate sales. One word - Prospecting.

For over 30 years I have been training field sale people. I work initially with their sales managers, sales coaches, whatever the title. One thing I have learned is that everyone is very well trained in selling skills, but few, if any, are trained in Prospecting skills.

So what happens when sales begin to lag or volume isn't growing? They conduct sales skills training once again!

A few weeks ago I lead a 4 hour discussion with a group of sales trainers on the East coast.

The focus of the discussion was the fact that most of their client company sales people aren't using their selling skills training. What these folks do is continue to call on their existing client base. Which, of course, is a great way to maintain their customer base.

However, without adding new customers, the only sales growth they experience is based on the re-orders from their existing customers. Which doesn't require selling skills.

The folks in the audience had done a study to see how their selling skills' training was affecting sales growth. They found that the growth was a little over 10% but was due almost entirely to the growth in re-orders from existing customers. Virtually no new sales growth. No need for sales skills at all, the field sales force was actually functioning in a customer service role.

That was why I was asked to speak and lead the discussion.

My focus, as you know, is on that very small, but critical skill of Field Sales Prospecting. And Prospecting on a regular basis all the time.

My continuing motto goes like this.

"If you were to make 6 four minute Prospecting calls per week, that is, 240 Prospecting calls per year, how would that affect your sales life?"

That is why I developed my Prospecting System since it must fit seamlessly into the day of a Field Sales Professional.

This format provides a lot of benefits to the salesperson. First of all, it makes Prospecting easy, since it is only 4 minutes in duration.

Second, you get a lot of Prospects at the right pace. Some companies use what they call a sales blitz once or twice a year. They get a lot of names, but seldom follow up on them. I have seen this happen dozens of times.

Third, considering the correct pace of getting Prospects again, people buy at different times. We in sales never know when someone will be ready to buy, so we need to have a lot of folks in our system. Some will buy soon, some a little later, some a little later still, some into the future, etc.

Fourth, some Prospects are really bad to work with, make life miserable and can cost more than they are worth. Unless you are a glutton for punishment leave these folks for your competitors. You will have so many Prospects that you can choose who to work with. What a great feeling that is.

So for you sales coaches out there, all this is due simply to Prospecting. The only skill that gets the sales professional into a position to actually use all those selling skills.

Source: Bill Truax link

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