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Selling Yourself - Leadership, Swearing and Success in Sales Courses

Swearing and leadership was the topic of a recent blog post at Harvard Business Review. The essence of this post was that swearing can be constructive and appears to be successful among workers, based upon a 2007 study published in the Leadership and Organizational Development Journal by Yehuda Baruch and Stuart Jenkins of the University of East.

Swearing for effect still reflects your overall positive core values and business ethics. Yes, many of us swear privately whether out loud or just in our thoughts. This action allows us to release frustration and negative energy. However the question is should you swear as a salesperson when you are engaged in selling or marketing activities and more importantly will it increase sales?

As I thought about recent current events such as the President Obama's recent remarks in a television interview with Matt Lauer and my own experiences in corporate America, I wondered if the study looked at gender, age and industry? Experiencing over 20 years in a very male dominated industry (pipe, valves and fittings); I heard a lot of "salty conversations" with a lot of apologies from frustrated pipe fitters to buyers who engaged their tongues before engaging their brains.

For me, swearing in front of customers, potential customers (a.k.a. prospects) and centers of influence is very much like telling a dirty joke. I do not tell dirty jokes because as a woman, the listeners (receivers) view me differently than a man who could share the same joke without any repercussions. This observation is based upon my age and 40 plus years in the workplace environment.

The use of swear words in business interactions including those with fellow employees reflects, in my opinion, your intelligence or lack thereof. Personally, I believe given the depth and breadth of the English language there are far better words to use in critical situations.

From this professional salesperson's perspective, I do not believe swearing demonstrates professionalism or leadership through my definition that being leadership is all about securing the desired results using positive core values (business ethics) nor will it increase sales. Many will disagree and that is okay because if we all agreed on everything, life would be quite boring.

P.S. I personally have never seen a sales training coaching module on Swearing to Secure Sales Success. Given that training and consulting firms have exploited almost every topic possible related to selling and marketing, this might be an indication as to why swearing is truly not a good behavior to demonstrate.

Source: Leanne Hoagland-Smithlink

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