Sales Training Classes:

Sales Training America is a world class sales training and custom development training company specializing in sales training and sales skill development of our client's sales force. At Sales Training America we help our clients improve their sales profitability through the development of their sales management and sales efforts through SalesForce.com implementation. Sales Training America offers both public (open enrollment) sales training classes well as the development of customized sales systems and sales classes for Fortune 1000 companies across United States and Canada.

Are you one of the many corporations now focusing on core sales activities while implementing SalesForce.com while outsourcing non-core functions in response to intense competition?

If you are, Sales Training America can help there too. If you simply want to outsource some of your sales or sales management training or if you want to redefine yourself completely to survive mergers, acquisitions, leveraged buyouts, downsizing, or corporate restructuring we can help you.

For free, no obligation information on how we can help you with your sales training needs please contact us today.

Sales Training Tips:

Sales Classes: Sales Letters - Why Use Them?

The use of the sales letter has been around for a very long time. You may have seen direct response ads in magazines or newspapers, or in the form of what you might call junk mail. And it didn't take marketers very long to discover their electronic potential. Even before the web was popular, you could find sales letters popping up on BBS’s (Bulletin Board Systems) all over.

Nowadays you see them on the web as these long, one page letters, selling anything and everything. You might even ask: Who reads these things? Well, I can tell you with certainty that many people do. These types of sales letters are time-tested tools of direct response marketers focused on one thing: to sell you (The Prospect) something.

In the online world, the single greatest thing about the sales letter is that it acts as a salesperson at any time of day. You can literally sell something to someone while you sleep. I know it may seem obvious, but think about this for a minute. An effectively written sales letter will never tire, have a bad day, get sick, go postal, and you can even test them against each other and they don't get upset.

Words are the paint of a sales letter, usually accompanied by some graphics that will help lead the reader. But words are a funny but powerful thing. Christians believe that God spoke (using words) the universe into existence. That's power! But words can also be misused, or even worse, purposely crafted to hurt or destroy. A good sales letter will capture not the practicality but the emotions of the reader. Every word counts. Any word that does not help sell the product or service should not be in your sales copy.

Poorly written sales copy will have unintentional effects that will adversely affect the conversion rate of your letter or worse, offend your reader turning them off completely.
Learning to write sales letters can be very rewarding or an extremely frustrating experience. Writing copy takes practice. It is an acquired skill learned by doing. This is why many will completely forgo the writing themselves and hire a professional copywriter. This is not a bad idea, especially if you are just starting out. But copywriters, even the mediocre ones, can be expensive.

The secret to a great sales letters is in the letter. If you want to learn to be a great copywriter then you need to focus on great copy. The web is full of good and bad sales letters. Do yourself a favor, find products or services that you know sell or sold well and study the words you find. Keep a "swipe" file of them to refer to. I do not advocate plagiarism in any way but there is so much you can learn from a good sales letter.

Sales Letters are your secret army for your business. They will be your unrelenting frontline, that if used properly, will yield results for years.

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