
Sales Training Classes:
Sales Training America is a world class
sales training and custom development
training company specializing in sales training and
sales skill development of
our client's sales force. At Sales Training America we help our clients improve
their sales profitability through the development of their
sales management and
sales efforts through SalesForce.com implementation. Sales Training America
offers both public (open enrollment) sales training
classes well as the development of customized
sales
systems and sales classes for Fortune 1000 companies across United States and
Canada.
Are you one of the many corporations now focusing on core sales activities
while implementing SalesForce.com while outsourcing non-core functions in
response to intense competition?
If you are, Sales Training America can help there too. If you simply want to
outsource some of your sales or
sales management training or if you want to
redefine yourself completely to survive mergers, acquisitions, leveraged
buyouts, downsizing, or corporate restructuring we can help you.
For free, no obligation information on how we can help
you with your sales training needs please contact
us today.
Sales Training Tips:
Sales Classes - A New and Effective Way of Training High Performing Sales Staff
Are Successful Sales People Born or Developed?
The answer to this question is, "both."
It is important to understand that recent research and studies have found a strong relationship between emotional intelligence and sales results. It seems that people who achieve consistently sales results are high in emotional intelligence.
In spite of this, very few sales and marketing managers have introduced programs to develop emotional intelligence skills in their workforce. Most of them have continued with the traditional selling training course with the traditional results.
There are many misconceptions about salespeople. For instance, to be good at sales you have to be aggressive, and if you can't be aggressive, you've got to be persuasive. This is the only way that you will meet your sales targets. In selling, there are many different types of successful salespeople. In the industry it is said that there is no right or wrong way, you really get results or you don't stop
As soon as sales and marketing executives implement emotional intelligence programs they quickly become avid supporters when they see what happens to sales figures and the impact on the bottom line as their people develop the skill.
One sales manger said that he wanted to make sure that his sales team understood what the customer wanted. And to focus on long-term rather than short-term goals. He explained to his sales force that he did not want a one-time deal; he wanted a lifetime relationship. Few reported that he had great difficulty in persuading his staff to go for the long term relationship. To overcome this he implemented annual emotional intelligence workshops that included three day sessions dedicated to listening skills, empathy and communication.
The response from the sales team was exceptional. Although normal emotional intelligence assessments were part of the program, it was discovered that the most effective and meaningful assessments were from peers. This was an exercise in peer review which revealed many issues which previously had been hidden. The peer review included self-awareness, social awareness, self-management and relationship management.
The peer review gave feedback on a regular basis so that the manager could discuss almost daily how the person was interacting with their customers and their peers. This created a change in the behavior of the sales force that helped to improve sales and customer satisfaction.
The outcome of training the sales force in the principles and practice of emotional intelligence was interesting. The return on investment was many times that of the " traditional" type of sales training that is practiced worldwide.
Source: P.L. Mitchell link
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