Sales Training Workshops:

Sales Training America is a world class sales training and custom development training company specializing in sales training and sales skill development of our client's sales force. At Sales Training America we help our clients improve their sales profitability through the development of their sales management and sales efforts through SalesForce.com implementation. Sales Training America offers both public (open enrollment) sales training workshops well as the development of customized sales systems and sales workshops for Fortune 1000 companies across United States and Canada.

Are you one of the many corporations now focusing on core sales activities while implementing SalesForce.com while outsourcing non-core functions in response to intense competition?

If you are, Sales Training America can help there too. If you simply want to outsource some of your sales or sales management training or if you want to redefine yourself completely to survive mergers, acquisitions, leveraged buyouts, downsizing, or corporate restructuring we can help you.

For free, no obligation information on how we can help you with your sales training needs please contact us today.

Sales Training Tips:

From Good to Great - Three Tips from Sales Workshops

1. Consistency/persistence. Be your own lottery. The harder you work the luckier you get!

A few weeks ago I stood in line to buy a lottery ticket. The other folks in line socialized, and joked with each other. It was obvious they'd known one another from past weeks, months, maybe even years of standing in line to buy a lottery ticket.

These lottery hopefuls believe in the power of consistency and persistence. They wouldn't dream of missing their chance at winning and, like clockwork, show up to buy their chance at a better life. They have the right idea but they are in the wrong line.

Sure, once in awhile you meet a smooth talker who has drifted along getting rewarded for little effort but most of the time, this is short lived success. Successful people may make their efforts look easy, but they are often the ones waking up earlier, worker harder, and getting home later.

Herein lies the secret to greater success, work harder. Make your own luck. Stand in the right line.

Sure, once in awhile you meet someone who has drifted along getting rewarded for little effort but most of the time, this is short lived success. Successful people may make their efforts look easy, but they are often the one's waking up earlier, worker harder, and getting home later.

2. Selling Multiples to one customer...Love the one you're with.

Whether you are selling insurance or credit card processing equipment you often have an opportunity to sell multiple products to the same person. My sales friend has been in the top ten sales nationally for eight years. He claims the secret to his success is selling multiple products to the same person.

Over and again, he tells his team "If the customer signs up for one product, he already loves you, so try to sell him more products. Don't worry about being late to your next appointment. The next guy may not buy or might not even be home when you arrive. If you are sitting with a new customer, one you've just sold, take the time to ask for more. Love the one you're with."

3. Customer Service. Treat every customer as though they are your mother, then throw in a lagniappe (lan-yap).

Customers hate salespeople who pretend they care, make the sale, then disappear when it comes to customer service. They feel suckered by the salesperson's slippery sincerity. These suckered customers readily tell their friends about the "slimy salesperson" because everyone detests money grubbing insincerity.

My sales friend often has customers call him at home. He is always kind and attentive to his customer's needs. Although he has had many customers over the years, he will ask them questions in order to connect them with his memory. "You're the one who carves clocks,” or “you're the people with the long curvy driveway!" The customers are so pleased and relieved that he remembers them.

I recall hearing him deal with one customer recently. It wasn't an emergency but the customer has concerns about his policy. My friend carefully noted the issues his customer was having. My friend then called the mother company with the customer's concerns. Within an hour he called the customer back with a solution to the dilemma.

The customer was thrilled. The issue wasn't critical but my friend gave his customer a little lagniappe by serving him promptly.

Lagniappe (lan-yap) is a lovely Creole term that means "a little gift or bonus" and denotes a lovely Louisiana custom of the southern storekeeper throwing in a little extra bonus gift for his customer at the time of purchase.

Great customer service is as important as great sales because it proves your integrity not only as a salesperson but also as a human being.

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