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Sales Training Tips:
Sales Course: 3 Things to Do When Your Sales Are Down
Sometimes sales go down. It's quite natural for any business and not really something that you should worry about in the long run. From time to time your clients will go quiet and there might not be that many new prospects coming to you for help either.
It is quite normal situation for a business; however it is also quite understandable that you may want to prevent it from happening. Or if it does, to end it as quickly as possible.
Luckily, there are some actions that you can take almost straight away to bring your sales up and get more work for your business.
1. Talk to your smaller clients.
Usually sales go down when your big clients go quiet. Since they have been sending you the biggest and financially most rewarding projects, the sudden lack of those shows on your sales statistics. Big clients do go quiet though and those periods may be long. Just like any other client, they usually don't have the work for you all the time. In times like this it is your smaller clients that keep your business afloat. When your sales are down, first target the clients that send you only small projects. Try to get them to buy more from you, or to buy the services that they haven't bought so far but you have on your offer. Rely on your bottom 80% clients; they are the ones that will get you through slower times.
2. Approach new prospects.
You should be approaching new clients every day; however, we all know that this is not always the case. When things are going well and new clients keep on coming to you by themselves, plus you get a steady work from the existing clients, prospecting gets pushed on a side.
New prospects however give you the ability to turn them into clients and increase your sales, or at least, in quieter times, bring them to the level they normally are.
Make an effort to contact at least 5 new prospects a day and you should quickly see some good results.
3. Create a long term sales plan.
When sales are up you don't really think about how you will conduct your sales and where you will get the work from in the future. In reality though, without knowing this, you are most likely heading towards even more quiet times.
Work out a long term sales plan and make an effort to stick to it. It will not boost your sales immediately; however, it will give you the opportunity to protect your business from another drastic drop in sales.
Source: Pawel Grabowski link
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