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Sales Training America Chosen to Strengthen Sales Skills for Liberty International

Liberty International, a division of Liberty Mutual with operations that span a broad array of countries, offering diverse coverages, ranging from personal automobile to satellite insurance, has chosen Sales Training America to strengthen and improve an array of sales skills for a select team of professionals in New York City. Rather than selecting an off-the-shelf program, Liberty International worked with Sales Training America to establish a tailored sales training program focused on particular skills to help their team become more effective during the deal-making process.

The session will be focused on providing key negotiation skills that will enable Liberty International to strengthen the outcome of discussions while reinforcing key relationships and long-term prospects with valued customers and partners. At issue is also the ability to recognize and defuse negotiation tactics that are often encountered during the negotiation process. Additional time will be spent honing individual closing skills to become more effective in the field. One of the main factors in selecting Sales Training America was the ability to customize the program to meet Liberty International’s unique needs. The workshop, Negotiation and Closing Skills, will be delivered in New York City during October of 2004.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Baker Communications to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About Liberty International

Liberty International™ is a division of Liberty Mutual with operations that span a broad array of countries, offering diverse coverages, ranging from personal automobile to satellite insurance. Since its formation in 1994, Liberty International has steadily grown organically and through acquisitions. Presently, Liberty International employs more than 6,000 people and operates in 16 countries with worldwide writings in excess of $3.3 billion. Liberty International consists of two business segments – specific country operations providing multi-line insurance capabilities and Liberty International Underwriters, providing global specialty products through broker networks.

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