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TASER and Sales Training America Team Up for Sales and Negotiations Training

TASER, the leading name in non-lethal incapacitation, has chosen Sales Training America to deliver both Sales and Negotiations training to their sales team. TASER has a unique sales force made up primarily of former law enforcement officers. TASER needed a customized class that could address the needs of sales reps who lacked a strong formal sales background. Sales Training America was able to fully synthesize a training program to provide comprehensive sales and negotiations instruction. TASER officials were very impressed with STA’s flexibility and creativity in customizing a training strategy that specifically addressed the unique needs of their team.

An STA senior level instructor will conduct the training at TASER’s Scottsdale, Arizona headquarters. Throughout the training, participants will receive coaching and practice in such effective sales strategies as the FAB Format, which enables sales reps to connect buyer needs to product benefits. They will also receive extensive grounding in understanding and working with the four typical behavior styles exhibited in both sales and negotiation, so that they can effectively tailor their strategies to have the greatest impact on others at the table.

About Sales Training America

Since 1979, Sales Training America has aided hundreds of thousands of individuals in reaching their maximum performance potential in the workplace through corporate training. Globally-recognized companies, associations, non-profit organizations, and government agencies such as Dell, Bank of America, and ExxonMobil and have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field as well as the office. Sales Training America’ materials have been utilized and delivered worldwide throughout Europe, South America, North America, the Middle East, and Asia Pacific. Classes are held publicly throughout the United States and Canada in over twenty cities or delivered privately on-site at client-designated locations.

About TASER

Since its founding in September 1993, TASER International has remained committed to providing solutions to violent confrontation by developing products that enable people to protect themselves. TASER is committed to protect life by providing innovative, high quality products and services that exceed customer expectations every time. TASER International's products protect life, providing advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. TASER technology saves lives every day, and the use of TASER devices dramatically reduces injury rates for both police officers and suspects.

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