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Santa Monica BMW Turns to Sales Training America for Consultative Selling Skills Training

Santa Monica BMW, a respected dealer in new and certified pre-owned BMW vehicles, has selected Sales Training America to deliver Consultative Selling Skills training to their sales team. Upon finding a need for improved sales skills, Santa Monica BMW went looking for a training partner with a proven, comprehensive sales training program. They chose STA’s Consultative Selling Skills workshop in the belief that its content and process would produce exactly the results they hoped to see in their sales teams.

A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will deliver the workshop to sales staff in Santa Monica. Sales representatives participating in this hands-on, practice-driven sales training workshop will gain knowledge and experience with sales skills such as the use of Open, Closed, Clarifying and Confirming questions to gain a clear understanding of the customer’s needs and goals, and the use of Feature-Advantage-Benefit statements to help the customer understand "What’s In It For Them." Training includes an assessment technique used to customize the sales process to the customer’s Behavioral Style and Buyer Type. The sales team will also learn how to handle various obstacles that occur during the sales process, including the four main types of objections, by drawing out and addressing the customer’s underlying desires and fears.

About Sales Training America

Sales Training America of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Sales Training America serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Sales Training America has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Sales Training America training products and services are in use on six continents in more than 25 countries. STA’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Sales Training America professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!

About Santa Monica BMW

Santa Monica BMW is your ultimate dealer, family owned and operated for over 25 years. Santa Monica BMW is rated with an "A" for excellence by the Better Business Bureau, deal in both new and certified pre-owned BMW vehicles and provide parts and service for BMW owners.

http://www.smbmw.com/

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