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Sales Training America to Present Consultative Selling Skills Training for AARP

AARP, the foremost nonprofit membership organization for retired people, has selected Sales Training America to provide Consultative Selling Skills to their volunteer staff. AARP wanted to provide effective sales training to those individuals who selflessly donate their time for AARP and its members. After contacting Sales Training America, it was immediately clear that Consultative Selling Skills training was the exact solution they needed.

A Sales Training America senior level instructor worked with AARP in the planning stages of the workshop to customize the Consultative Selling Skills course specifically for the needs of their volunteer staff. The same instructor will meet with the staff in AARP’s New York City offices to deliver the training. During the training, participants will practice the SPORTS Model, a powerful, proven format for conducting sales from start to close. Throughout the highly interactive, two-day workshop attendees will receive hands-on experience with tools such as the FAB Format for effectively communicating value.

About Sales Training America

Since 1979, Sales Training America has aided hundreds of thousands of individuals in reaching their maximum performance potential in the workplace through corporate training. Globally-recognized companies, associations, non-profit organizations, and government agencies such as Dell, Bank of America, and ExxonMobil and have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field as well as the office. Sales Training America’ materials have been utilized and delivered worldwide throughout Europe, South America, North America, the Middle East, and Asia Pacific. Classes are held publicly throughout the United States and Canada in over twenty cities or delivered privately on-site at client-designated locations.

About AARP

With over 39 million members, AARP is the leading nonprofit, nonpartisan membership organization for people age 50 and over in the United States. Membership in AARP is open to any person age 50 or above. With 25 percent of the U.S. population in the 50+ category, nearly half of all people in this age bracket are AARP members. However, U.S. citizenship is not a requirement for membership; over 40,000 members live outside the United States. People also do not have to be retired to join. In fact, 44 percent of AARP members work part time or full time. For these reasons, AARP shortened its name in 1999 from the American Association of Retired Persons to just four letters: AARP. The median age of AARP members is 65, and slightly more than half of them are women.

The group is known for providing a host of services to this ever-growing segment of the population by:

• Informing members and the public on issues important to this age group

• Advocating on legislative, consumer and legal issues

• Promoting community service

• Offering a wide range of special products and services to members

 

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