Sales Training America to Provide Win-Win Negotiations Training for Bacardi

Bacardi USA, part of Bacardi Limited, a provider of premium spirits such as Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, recently worked with Sales Training America on a condensed one-day version of Win-Win Negotiations Training. Designed as a comprehensive program to meet the varying negotiation needs of members of the company corporate staff, the session focused on covering important aspects of both internal and external negotiating. The core audience consisted of key members of marketing, human resources, communication and other departments. The goal was to ensure that participants walked away from the class which much stronger skills that would allow them to negotiate more effectively while maintaining cordial relationships with other parties. Bacardi decided to use Sales Training America because of past successes with STA content. In addition, Sales Training America was able to utilize a Florida-based instructor to minimize travel expenses.

A STA Win-Win Negotiations Senior Level Training Instructor led the session in the company’s historic offices in Miami, Florida. Participants in this highly interactive negotiations training workshop gained training and practice in recognizing and overcoming many of the most common negotiation tactics, enhancing their ability to stay one step ahead throughout any negotiation process. Attendees also learned about important negotiations strategies such as setting expectations with a prepared Wish, Aspiration, and Bottom Line, which will help them appropriately handle the other side’s offers or requests for concessions.

Sales Training America of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Sales Training America serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Sales Training America has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Sales Training America training products and services are in use on six continents in more than 25 countries. STA’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Sales Training America professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!

About Bacardi

Bacardi Limited, the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. The Bacardi Limited brand portfolio consists of more than 200 brands and labels including: Bacardi® rum, the world's number-one selling rum; Grey Goose® vodka, the world-leader in super premium vodka; Dewar’s® Scotch whisky, the number-one selling blended Scotch whisky in the United States; Bombay Sapphire® gin, the fastest-growing premium gin in the spirits industry; Cazadores® blue agave tequila, the top-selling premium tequila worldwide; and Martini® vermouth, the world-leader in vermouth; and other leading brands.