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Sales Training America to Provide Custom Sales Training Program for Time Warner Cable

Time Warner Cable has requested that Sales Training America create and present a custom sales training course for company-wide use. Time Warner was seeking an experienced training partner who could design a highly customized workshop to meet their specific needs. After meeting with STA representatives and undergoing a needs assessment and consultation, Time Warner selected STA to create their new company-wide sales training program.

A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will travel to Charlotte, North Carolina to present multiple sessions of the custom course to Time Warner Cable account executives. Those participating in these high-level, interactive sales training workshops will learn how to identify and communicate with various Behavioral and Buyer Types, enhancing their ability to effectively interact with many different kinds of customers. They will also gain knowledge and experience in creating tools such as targeted Feature-Advantage-Benefit statements and Proof Stories, to help the customer better understand "What’s In It For Them."

About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Time Warner Cable

Time Warner Cable brings quality, technologically advanced video, internet and digital phone service to thousands of Central Texas homes and businesses each day. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.

http://www.timewarnercable.com

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