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Sales Training America Provides Custom Sales Training for MET Laboratories

MET Laboratories, a pioneer and leader in testing certification services of electrical products, once again chose Sales Training America to cap off the company’s annual sales meeting. For the second year in a row, Sales Training America conducted a customized sales and skill development workshop for the company’s sales reps and sales managers. The session, held in San Jose, CA, was designed as a follow-up to the Consultative Selling Skills class delivered by Sales Training America during the previous sales meeting in Maryland. Content and exercises focused on building essential sales skills with an emphasis on selling value, managing obstacles during the sales process and dealing with a highly competitive environment. Participants learned solid techniques for getting past customer objections and framing their offerings in compelling FAB (Feature-Advantage-Benefit) statements, helping them clear the path to closing more sales. Utilizing a senior instructor, the session included a number of exercises, experiential activities and drills to ensure that sales reps were comfortable using their new skills.

Sales Training America was selected to run the session due to their previous successes with MET Laboratories and their ability to customize a workshop to meet the client’s particular needs. This highly interactive workshop was developed based on several detailed conference calls between STA consultants and MET sales team management. Following the seminar, MET Labs management noted the instructor’s ability to make the class enjoyable while also ensuring that participants walked away with tangible skills.

About Sales Training America

Sales Training America of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Sales Training America serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Sales Training America has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Sales Training America training products and services are in use on six continents in more than 25 countries. STA’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Sales Training America professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!

About MET Laboratories

MET Laboratories, a pioneer and international leader in testing certification services of electrical products, was founded by Leonard Frier as Maryland Electrical Testing in 1959. As the company’s customer base quickly expanded beyond Maryland, the name was changed to MET Electrical Testing Company and later to MET Laboratories in 1992. MET has been a pioneer in testing certification services and continues to be in the forefront of the standard's industry. Over the past 40 years, MET and the MET Labs label have become recognized by States, local jurisdictions, United States government agencies, the Canadian government and international bodies.

http://www.metlabs.com/

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