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Sales Training America Leads Consultative Selling Skills Workshop for Wholesome Sweeteners

Wholesome Sweeteners, the category leader in Fair Trade Certified, organic and natural sugars, syrups, nectars and honeys, asked Sales Training America to administer another sales training workshop for their sales departments. Wholesome Sweeteners has used STA training previously, and did not hesitate to return to the training industry experts when a new need for training arose. STA’s hands-on exercises, intensive approach, and best-in-class content made them the training partner of choice for this client.

A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will travel to Sugar Land, Texas to meet with the Wholesome Sweeteners sales team. Participants in this intensive workshop will learn and practice essential selling skills and the SMART Selling Steps model to help sellers stay in sync with buyers throughout each sales interaction. Attendees will learn how to create value by framing unique Feature-Advantage-Benefit (FAB) statements, and how to use questioning skills to uncover the customer’s true needs and concerns, helping sales staff to understand the customer’s problems and to demonstrate “What’s In It For Them.”

About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

Based in Sugar Land, Texas, Wholesome Sweeteners was established in 2001. The company is celebrating its 10th anniversary this year. In addition to bringing the best organic, sustainable and unrefined sweeteners to the North American market, Wholesome pioneered the certification process for Fair Trade Certified sugar and honey. Since pioneering Fair Trade, Wholesome has paid more than $2.5 million to farming and beekeeping cooperatives in the developing world. Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities.

http://www.wholesomesweeteners.com/

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