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Sales Training America Delivers Negotiations Keynote for Morning Star
Sales Training America recently delivered a one-hour keynote address on the subject of Negotiations to employees of Morning Star Company, the world’s leading tomato ingredient processor, during the company’s annual meeting in Santa Monica, California. Morning Star asked STA to deliver a keynote based on their highly regarded Win-Win Negotiations training series. They were pleased to find a client-centered training partner who was able to create a custom address, accommodate their needs and work within the schedule constraints of their annual meeting.
A STA Negotiations Senior Level Training Instructor traveled to Santa Monica to deliver the keynote address to Morning Star employees. The audience at the negotiations keynote learned about the importance of going into negotiations with a plan and a prepared strategy, and setting expectations ahead of time with a specified Wish, Aspiration, and Bottom Line, to help them appropriately handle the other side’s offers or requests for concessions. The keynote also stressed the importance of executing negotiations with a principled, collaborative approach to help achieve a win-win result and preserve valuable business relationships.
About Sales Training America
Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About Morning Star
Morning Star is the world’s leading tomato ingredient processor, serving food processors throughout the world. Located in both northern and southern California, the world's most prolific tomato growing region, Morning Star is not just another manufacturer of bulk tomato products. They are committed to providing customers their specified product quality - with excellent service - at prices that help them compete effectively. Morning Star takes an active role in making the lives of their customers better through cost effectiveness, excellent service and superior customer support. Morning Star’s stated mission is to produce tomato products and services which consistently achieve the quality and service expectations of their customers in a cost effective, environmentally responsible manner.
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