Sales Training America Delivers Negotiation Training and Sales Training for Solid State Logic

The world’s foremost producer of cutting edge audio and video production systems, Solid State Logic (SSL), has signed Sales Training America to design Win Win Negotiation Training and Consultative Sales Skills training for their sales teams. SSL offers a number of outstanding solutions for the audio or video production professional. With such a wide array of high end products available, SSL saw the importance of being able to present effective value propositions to their customers, while also negotiating agreements that would provide benefits to both sides. SSL wanted a training partner who matched their own dedication to excellence. A quick search online led them to Sales Training America, and SSL quickly discovered that STA possessed the quality, experience and expertise that SSL was looking for. After consulting with a STA training consultant, SSL was fully confident that the STA Negotiation and Consultative Sales training strategies offered the kind of targeted, comprehensive solutions that would increase customer satisfaction, boost sales and guarantee a healthier bottom line at the end of the day.

A Senior-Level Instructor from Sales Training America who is highly skilled in both Win Win Negotiations Training and Consultative Sales Skills training will travel to Los Angeles, California to train and coach SSL’s sales team. Participants in this highly interactive sales training event will gain experience with fundamental negotiation and sales skills such as understanding the four Behavioral Styles in order to smoothly and effectively communicate with customers. During these highly interactive training workshops, participants will also learn powerful negotiation strategies to neutralize manipulative tactics, and also gain skill in using targeted open and closed questions to craft sales solutions that will address the customer’s most important needs and goals.

About Solid State Logic

From groundbreaking audio consoles to innovative video production systems, Solid State Logic has evolved to become the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for film, audio, video and broadcast professionals.

There are more than 3000 SSL systems in service around the world. Internationally famous classical musicians and popular artists such as Bryan Adams, Peter Gabriel, Whitney Houston, Blur and Sting, choose SSL equipment to extend their creativity and ensure the highest possible quality of their finished product. No wonder that SSL recording consoles are the first choice of leading producers, and are found in the most prestigious recording studios around the world.

Leading national and international broadcasters have similarly embraced the company's innovative technology to streamline operations and ensure high quality output. The client list reads like a who's who in Radio and Television. It includes BBC UK, NHK Japan, ABC USA, Fox USA, NBC USA, CBS USA, NDR Germany, Swedish Television, RAI Italy and NOB Netherlands.

The key to the company's success lies in its products; powerful and innovative proprietary technology is used to create dedicated solutions for the recording and manipulation of sound in highly demanding environments. In conditions where sonic purity cannot be compromised against the inevitable demands of high workloads, and where dauntingly inflexible deadlines are accepted as the norm, SSL equipment is synonymous with reliability and excellence.