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Sales Training America Delivers Consultative Selling Skills Training For Dyson, Inc.
Dyson, Inc, the industry leader in efficient bagless vacuums, has requested customized Consultative Selling Skills training from Sales Training America. Dyson is working to move their commercial sales team from transactional selling to using a consultative approach. By meeting with a Sales Training America needs assessment specialist, Dyson found in STA a training partner as creative and innovative as they are. Sales Training America’ client-centered approach has led to an understanding of the specific needs of Dyson’s commercial sales team and the desired outcomes to result from training. STA was able to work closely with Dyson to customize the Consultative Selling Skills course to meet their unique requirements.
A Sales Training America Senior Level Instructor and Consultative Selling Skills Training Expert will meet with Dyson commercial sales team members in Chicago. Participants in this highly interactive selling skills workshop will learn the importance of understanding the customer’s unique needs and interests. Training includes an assessment technique used to customize the sales process to the customer’s Behavioral Style and Buyer Type, as well as their needs related to Profitability, Productivity and Image. The workshop will also provide attendees the skills to use tools such as unique Feature-Advantage-Benefit statements and Proof Stories to help the customer understand “What’s In It For Them.”
About Sales Training America
Sales Training America of Houston, Texas, with offices
in New York City; Denver; Boston; Dallas; Charlotte, North Carolina;
Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s
fastest growing corporate training companies, experiencing a growth rate
of over 800% since 2004. Sales Training America serves over 1000
corporate clients, including over 50% of the Fortune 500 group of
companies. Sales Training America has helped and continues to help
industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and
General Electric enhance the skills and performance of their employees
by providing customized, targeted, practice-driven training workshops
that produce rapid, positive, measurable results (click here for a more
complete client list). Sales Training America training products and
services are in use on six continents in more than 25 countries. STA’s
extensive network of seasoned professional trainers, instructors and
instructional designers, are located across the United States, Latin
America, and Asia. Sales Training America professional staff ensures
that the needs of our clients will be addressed personally, promptly,
and professionally. Click here to find out how we can help you succeed
today!
About Dyson, Inc.
What began as one man’s innovative idea in 1978 has become the industry leader in high-performance bagless vacuums. The Dyson name is now synonymous with excellence in design and engineering. First marketed in Japan, Dyson vacuums are now available in 44 countries worldwide. Always innovative, the company has also created a robotic vacuum, a two-drum high-efficiency washing machine, and the patented Airblade hand-drying system. As well as in stores, homes and businesses, Dyson vacuums can be found in several prestigious science and modern art museums, certain proof that their tireless efforts to produce quality design have not gone unnoticed.
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