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Sales Training America’ Consultative Selling Skills Training Is The Right Choice for Bombardier
Global transportation giant Bombardier has turned to Sales Training America to secure Consultative Selling Skills training for their national sales team. With energy costs increasingly affecting the transportation industry, identifying and seizing every possible sales opportunity is an urgent priority. Facing significant business challenges associated with operating in a global environment, Bombardier needed to ensure their sales programs would appeal to potential customers from a multitude of backgrounds. Bombardier was pleased to learn that Sales Training America could customize the Consultative Selling Skills training workshop to help Bombardier team members effectively address the unique challenges associated with selling in this intensely competitive market space.
A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will meet with the Bombardier national sales team at the Bombardier facility in Tucson, Arizona. Participants in the Consultative Selling Skills training workshop will gain hands-on practice employing critical sales techniques such as FAB Statements (Feature, Advantage, Benefit,) an effective and easy to use system for helping customers see how the value being offered provides the benefit they are seeking. During this highly interactive sales training event, attendees will also gain an understanding of how to use the S.P.O.R.T.S. Model, a straightforward, proven sales process that guides the customer and the sales rep through specific selling stages, ranging from building rapport through closing the deal.
About Sales Training America
Sales Training America of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Sales Training America serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Sales Training America has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Sales Training America training products and services are in use on six continents in more than 25 countries. STA’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Sales Training America professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!
About Bombardier
Bombardier is a global transportation company, present in more than 60 countries on five continents. Bombardier’s 59,000-plus employees design, manufacture, sell and support the widest range of world-class products in these two sectors. This includes commercial and business jets, as well as rail transportation equipment, systems and services. Bombardier is headquartered in Montréal, Canada, and its shares (BBD) are traded on the Toronto Stock Exchange. In the fiscal year ended January 31, 2008, we posted revenues of $17.5 billion US. Bombardier Aerospace ranks as the world’s third largest civil aircraft manufacturer. Its high-performance aircraft and services set the standard of excellence in several markets.
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