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STIHL Builds Better Relationships with Sales Training America

STIHL Incorporated, manufacturer of the number one selling brand of chain saws and cut-off machines in the world, has partnered with Sales Training America to create and implement a customized sales communication skills program for a key segment of the company’s sales team. Working together through Sales Training America’ needs assessment process, designed to identify client needs and requirements and build targeted curriculum, the companies will be running an Essential Sales Communication Skills program by the end of 2005. The interactive program will take place over a one-day period and will coincide with an annual sales team meeting designed to prepare sales reps for the 2006 sales year.

The program was designed with the premise of empowering the sales team with the skills required to more effectively build relationships with their customers. By focusing on listening more effectively, centering on client needs and truly understanding how they can bring value to their customers, the sales team will be able to play a more valuable role as consultants. Customers will benefit by receiving the personal attention that will enable them to compete more effectively against larger retailers who carry competing brands. Interactive exercises will be incorporated throughout the class so as to ensure skills are implemented more effectively. In addition, a custom exercise will enable reps to practice listening and critical thinking skills via STIHL-specific scenarios that will provide immediate applicability.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About STIHL Incorporate

STIHL is the number one selling brand of chain saws and cut-off machines in the world, as well as a premium brand of a full line of powerful, lightweight and versatile handheld outdoor power equipment for homeowners and professional users. STIHL products are sold through independent servicing power equipment retailers from coast to coast; not home centers or mass merchants. STIHL Incorporated is one of seven manufacturing facilities in the STIHL Group. The Virginia Beach complex is located on over 70 acres with 700,000 square feet of manufacturing and warehouse space. STIHL Incorporated employs approximately 1,200 people in a variety of positions from product assembly, manufacturing engineering, sales & marketing, and finance. STIHL Incorporated began manufacturing at the Virginia Beach Facility in 1974 with the assembly of the 015 chain saws. The manufacturing area was expanded in 1983 and again in 1990 and in 2004 to its current size. In October of 1996, STIHL opened a new 50,000 square foot warehouse. In 2004 another warehouse facility of 135,000 square feet was opened to house finished goods for world wide distribution.

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