Muscatine Power & Water Selects Consultative Selling Skills Sales Training from Sales Training America

Muscatine Power and Water (MP&W), a customer-driven municipal utility providing electric, water, and communications services in southeast Iowa, has selected Sales Training America to deliver a Consultative Selling Skills sales training seminar to their sales teams. MP&W was seeking a training partner with utility industry experience and quality content. STA was able to offer their highly-regarded Consultative Selling Skills program and a proven track record in the industry. MP&W’s representatives selected Sales Training America, a training partner they could trust to deliver what their sales teems needed.

A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will meet with MP&W sales teams in Muscatine, Iowa. Sales representatives participating in this hands-on, practice-driven sales training workshop will show sales agents how to identify and interact with various Behavioral and Buyer Types, enhancing their ability to effectively communicate with different types of customers. Participants will also gain knowledge and experience with essential sales skills such as Active Listening and using Clarifying and Confirming questions to help them gain a clear understanding of customers’ needs and goals, allowing them to better serve their customer base.

About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Muscatine Power & Water

Muscatine Power and Water (MP&W) is a customer-driven, municipal utility which provides electric, water, and communications products and services. They have the largest power generating capacity of any municipal utility in the state of Iowa, headquartered in Muscatine, Iowa, a historic town of 22,719 located on the banks of the Mississippi River, 20 miles downstream from the Illinois/Iowa Quad Cities.
MP&W exists to add value to the community. They provide electricity to approximately 11,225 customers, and water to more than 9,500 customers. They own and operate three coal-fired electric generating facilities with a combined nameplate capacity of 293.55 MW. Their facilities for water production, treatment, and distribution pump an average of 25.5 million gallons of water a day. MP&W serves approximately 7,800 cable subscribers, 6,650 MachLink subscribers, and 17 municipal area network (MAN) customers.

MP&W’s state-of-the-art communications services include a hybrid fiber coax (HFC) system that is the backbone for their communications utility. The HFC system is made up of fiber optic loops throughout Muscatine and coaxial cable connections to homes and businesses. Products include MPW Digital TV, MPW Digital TV On Demand, MPW Digital TV SVOD, MPW Digital TV HD/DVR, MachLink high-speed Internet service (featuring cable modem, dial-up, MachLink Wifi@Home, and wireless access), and MAN services.

http://www.mpw.org/

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