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Mid-State Supply Company Selects Sales Training America to Deliver Specialized Sales Training

Mid-State Supply Company, an independent electrical distributor in the Alexandria, LA area, has chosen Sales Training America to host a specialized Sales Training program for their entire Sales Team. The Value-Added Sales workshop is designed as an intensive one-day workshop that will focus on communicating and selling value over price. The class is designed to empower participants with the ability to transition into a consultative approach to selling, which requires an in depth understanding of customer behavioral types and their overall needs.

The two Value-Added Sales workshops will be held back-to-back at the company’s Headquarters in Alexandria, LA. One senior-level instructor will focus with the team to work through Sales Training America’s time-tested sales methodologies. Mid-State chose Sales Training America to deliver this training package because of STA’s strong track record of effectiveness in empowering companies for success through the consultative selling model, the high level of experience of the STA instructor pool, and STA’s flexibility in meeting the course delivery schedule.

About Sales Training America

Since 1979, Sales Training America has aided hundreds of thousands of individuals in reaching their maximum performance potential in the workplace through corporate training. Globally-recognized companies, associations, non-profit organizations, and government agencies such as Dell, Bank of America, and ExxonMobil have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field as well as the office. Sales Training America’ materials have been utilized and delivered worldwide throughout Europe, South America, North America, the Middle East, and Asia Pacific. Classes are held publicly throughout the United States and Canada in over twenty cities or delivered privately on-site at client-designated locations.

About Mid-State Supply

As an independent electrical distributor, Mid-State Supply has been serving industrials, utilities, and both commercial and residential contractors within the city of Alexandria, LA since 1958. The company vision is to meet the varied product needs of their customers by providing high quality materials combined with a commitment to a premier level of customer service and support. Mid-State Supply is a professional sales organization that is customer-committed and market-focused with a proven track-record of solid integrity and performance offering a complete inventory to meet the product needs of electrical contractors and MRO customers.

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