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Mitsubishi Caterpillar Forklift America Launches Comprehensive Management Training Program

Mitsubishi Caterpillar Forklift America, known for manufacturing forklifts and lift trucks under the Mitsubishi and Cat brands, has selected Sales Training America to roll out a comprehensive management training program for its Houston headquarters. The initial program will provide nearly one-hundred MCFA managers with comprehensive management training via Sales Training America’ two-day Managerial Coaching Skills class. The programs will be set up through the remainder of 2004 and will be driven by customized curriculum based on the experience level of participating managers. New management members as well as senior managers from both manufacturing and operations facilities will take part in the training.

The Dealer services group originally contacted Sales Training America to schedule individual employees for public enrollment workshops. Following a needs analysis, it was determined that a private training program might be more suitable to meet MCFA’s particular needs. Future meetings led both Baker and MCFA management teams to establish a set schedule of workshops for the MCFA target audience. Primary reasons as to why Sales Training America was selected included the interactive format of Sales Training America workshops combined with the ability to customize classes based on the client’s needs. Following the initial 2004 training program, it is anticipated that additional classes will be rolled out on a quarterly basis throughout 2005.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About Mitsubishi Caterpillar Forklift America

Headquartered in Houston, Texas, Mitsubishi Caterpillar Forklift America (MCFA) manufactures and distributes forklifts, under the Mitsubishi brand, and lift trucks, under the Cat brand. Its affiliated company, Rapidparts, Inc., distributes service parts for several competitors' brands of material handling equipment under the Promatch and Mastersource brand names. MCFA’s Houston headquarters and manufacturing facilities occupy a 42-acre site with approximately 689,651 square feet of office and manufacturing space, and a total employment of nearly 900 people.

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