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Lacoste Fosters Stronger Internal Communication via Sales Training America

Lacoste, one of the most recognizable high end apparel companies in the world, known for the Chemise Lacoste, selected Sales Training America to empower internal team members to improve their communication skills so as to foster organizational effectiveness and teamwork. Working in conjunction with a Sales Training America specialist, the two companies developed a customized training program to target a specific focus on communication skills for Lacoste’s order entry staff and customer service reps. The class, Exceptional Communication Skills, was created with the goal of not only improving communication within each team but also across multiple departments.

The workshop was delivered in April of 2005 in Lacoste’s New York City offices. Sales Training America worked with Lacoste to not only ensure that the content fit the team’s requirements but also that the instructor would fit within the company’s culture. The company’s upper management team selected Sales Training America due to the customized nature of the workshop as well as the ability of Baker to ensure that any tailoring was applicable to the high end apparel industry.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About Lacoste

As of January 2005, nearly 42 million items were sold under the Lacoste brand each year. With total sales exceeding 1.1 billion euros across 110 countries and a network of sports shops, specialized retailers, 827 LACOSTE boutiques and 1700 corners, Lacoste has become one of the most recognizable brands in the world. Founded upon the famous Chemise Lacoste in 1933, today the company provides fashion conscious consumers with a complete line of clothing, footwear, leather goods, perfume, watches and eyewear.

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