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John Hancock Financial Services Selects Sales Training America to Lead Consultative Selling Skills Sales Training Course
John Hancock Financial Services, one of the largest life insurers in the United States and a national leader in financial services, has selected Sales Training America to design and deliver a series of Consultative Selling Skills sales training seminars to their sales teams. John Hancock Financial was looking for an experienced sales training partner who could provide a proven, effective sales training program. After a consultation and needs analysis with STA representatives, John Hancock’s management knew they had found a customer-oriented sales training partner who could deliver exceptional quality, and signed on for a series of STA’s highly rated Consultative Selling Skills sales training courses for their sales groups.
A Sales Training America Senior-Level Instructor and
Consultative Selling Skills sales training expert will travel to Boston
to meet with John Hancock Financial Service’s sales staff.
Representatives participating in this high-level, interactive sales
training class will learn how to identify and communicate with various
Behavioral and Buyer Types, enhancing their ability to effectively
interact with many different kinds of customers, and learn to use tools
such as Feature-Advantage-Benefit statements and Proof Stories to help
the customer understand "What’s In It For Them." This intensive, hands
on sales training workshop will also include instruction and practice in
using essential Consultative Sales skills and strategies, such as asking
Open, Closed, Clarifying and Confirming questions to gain a clear
understanding of their customers’ specific needs and important goals.
About Sales Training America
Sales Training America of Houston, Texas, with offices
in New York City; Denver; Boston; Dallas; Charlotte, North Carolina;
Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s
fastest growing corporate training companies, experiencing a growth rate
of over 800% since 2004. Sales Training America serves over 1000
corporate clients, including over 50% of the Fortune 500 group of
companies. Sales Training America has helped and continues to help
industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and
General Electric enhance the skills and performance of their employees
by providing customized, targeted, practice-driven training workshops
that produce rapid, positive, measurable results (click here for a more
complete client list). Sales Training America training products and
services are in use on six continents in more than 25 countries. STA’s
extensive network of seasoned professional trainers, instructors and
instructional designers, are located across the United States, Latin
America, and Asia. Sales Training America professional staff ensures
that the needs of our clients will be addressed personally, promptly,
and professionally. Click here to find out how we can help you succeed
today!
About John Hancock Financial
John Hancock is a unit of Manulife Financial Corporation, a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Canadian $404.5 billion (U.S. $330.3 billion) as of December 31, 2008.
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance.
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