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John Hancock Chooses Sales Training America’ Consultative Selling Skills TrainingJohn Hancock, one of the oldest and most respected insurers and investment companies in North America, has selected Sales Training America to provide fully customized Consultative Selling Skills training to John Hancock sales teams. Early in its long history, John Hancock learned the importance of employing effective sales tools and techniques. When they needed to choose a training program to refresh the sales skills of their consultants, they were looking for the most effective, most respected training partner they could find. During their search, all sources agreed that Sales Training America was the most sought-after sales training organization in the industry. After meeting with a STA assessment specialist, John Hancock knew they had made the right choice, because it was clear right away that the Consultative Selling Skills training workshop would be tailored to address their specific sales challenges. A Consultative Selling Skills Expert and Sales Training America Senior-Level Instructor will begin meeting and working with John Hancock sales representatives in Boston, Massachusetts. Throughout this highly interactive sales training workshop, participants will receive training and coaching using critical sales tools such as the SPORTS model – a proven, comprehensive sales process to help the sales rep guide the customer through every aspect of the sales conversation. Attendees at the Consultative Selling Skills sales training seminar will also master developing and implementing FAB Statements (Feature, Advantage, Benefit), a powerful, easy-to-use method for helping the sales rep clearly demonstrate the value of the sales opportunity in terms the customer will immediately identify with. About Sales Training America With a clear focus on meeting the needs of consumers today and tomorrow, John Hancock is a market leader in key insurance and investment product lines. By leveraging ongoing product innovation, knowledge and experience, their strong brand, and a broad and powerful distribution system, John Hancock is continually seeking to better serve their customers. As always, John Hancock also takes a disciplined, financially conservative approach to growth, maintaining a diversified product portfolio and the essential elements of sound but conservative asset management. John Hancock is the U.S. division of Manulife Financial Corporation, the world's fifth largest, and North America's second largest, life insurer by market capitalization (as of 12/31/06). |
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