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GGB Industries Requests Custom Win-Win Selling Skills Training from Sales Training America

GGB Industries, creator of microwave and oscilloscope probes for the semiconductor industry, asked Sales Training America to design and deliver a customized Win-Win Selling Skills training workshop to their sales staff. GGB was seeking a client-centered, flexible training partner with a proven training curriculum in both sales and negotiation skills and the ability to design and deliver a course incorporating both. A consultation with STA representatives led them to conclude that STA’s content met all the training needs of their sales group, and that STA’s ability to tailor the course to meet their scheduling constraints made them the training partner of choice.

A Sales Training America Senior-Level Instructor, a Win-Win Negotiations and Consultative Selling Skills Expert, will travel to Philadelphia to meet with GGB’s sales team. Representatives participating in this interactive sales training workshop will gain knowledge and experience with essential consultative selling skills such as the strategic use of Open, Closed, Clarifying and Confirming questions to gain a clear understanding of their customers’ specific needs and important goals. Workshop attendees will also learn how to identify, communicate, and negotiate with various Behavioral Styles and Buyer Types, greatly enhancing their ability to effectively interact with and sell to a broader range of customers.

About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About GGB

Since 1980, GGB Industries, the originator of the Picoprobe® line of microwave and oscilloscope probes, has served the on-wafer probing needs of the worldwide semiconductor industry, beginning with a line of high impedance troubleshooting probes for diagnostic studies of the internal workings of complex logic and memory chips. In 1988, GGB Industries, Inc., revolutionized on-wafer microwave probing with a new, patented coaxial microwave probe having 50 ohm coplanar flexible tips. The introduction of a high performance W-band millimeter wave probe in 1992 established GGB Industries, Inc., as the world leader in microwave probes. GGB’s hallmarks are craftsmanship, precision, customer service, and problem solving.

http://www.ggb.com/

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