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Dyson Requests Custom Training from Sales Training America – Exceptional Questioning, Listening and Presentation Skills

Dyson, Inc, the industry leader in efficient bagless vacuums, has requested that Sales Training America deliver a custom training course for their account managers. Dyson has been working to move their commercial account managers from a transactional to a consultative approach. A previous custom course on Consultative Selling Skills was well received, and Sales Training America has been working closely with Dyson to customize training to fulfill their unique requirements. The Exceptional Questioning, Listening and Presentation Skills workshop is a two-day comprehensive course targeted to meet their current needs.

A Sales Training America Senior Level Instructor and Training Expert will meet with Dyson commercial account managers in Chicago. Participants in this highly interactive workshop will learn the importance of questioning and strategic listening to understand their customers’ needs. Training includes an assessment technique used to identify the customer’s Behavioral Style and target their primary interests and concerns. The workshop will also provide attendees with presentation skills and tools such as the AIDA structure and techniques for powerful delivery, to ensure successful communication of key points and a presentation that leaves a positive impression.

About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Dyson, Inc.

What began as one man’s innovative idea in 1978 has become the industry leader in high-performance bagless vacuums. The Dyson name is now synonymous with excellence in design and engineering. First marketed in Japan, Dyson vacuums are now available in 44 countries worldwide. Always innovative, the company has also created a robotic vacuum, a two-drum high-efficiency washing machine, and the patented Airblade hand-drying system. As well as in stores, homes and businesses, Dyson vacuums can be found in several prestigious science and modern art museums, certain proof that their tireless efforts to produce quality design have not gone unnoticed.

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