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Dreyer’s Grand Ice Cream Scoops Up Consultative Selling Skills Training from Sales Training America
Dreyer’s Grand Ice Cream company, manufacturer of Dreyer’s, Edy’s, Häagen-Dazs®, Skinny Cow®, Starbucks® and Nestlé® ice creams and frozen desserts, has selected Sales Training America to design and deliver a series of Consultative Selling Skills sales training seminars to their sales teams. Dreyer’s is a returning client, having previously partnered with STA for other training needs. STA is pleased to continue providing Dreyer’s with the high-quality, comprehensive, client-oriented training they have come to expect.
A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will meet with Dreyer’s sales staff in Houston. Representatives participating in this high-level, interactive sales training workshop will learn to use tools such as Feature-Advantage-Benefit statements and Proof Stories to help the customer understand “What’s In It For Them.” The sales training workshop will also include instruction and practice in using essential Consultative Sales skills and strategies, such as asking Open, Closed, Clarifying and Confirming questions to gain a clear understanding of their customers’ specific needs and goals.
About Sales Training America
Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About Dreyer’s Grand Ice Cream
Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned®, Dibs®, Häagen-Dazs®, Nestlé® Drumstick®, Nestlé Crunch®, Nestlé® Butterfinger®, Nestlé® Toll House®, Nestlé® Carnation®, Nestlé® Push-Up®, Frosty Paws®, Eskimo Pie®, Fruit Bars and The Skinny Cow®. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.
Dreyer’s originated in Oakland, California in 1928 and created the now-famous ice cream flavor "Rocky Road" during the Great Depression. Dreyer's Grand Ice Cream uses only the highest quality ingredients. Fresh cream and milk are delivered daily to Dreyer’s plants, located in California, Utah, Indiana, Maryland and Texas.
Dreyer’s is now a subsidiary of Nestlé® corporation. Dreyer’s is a $2 million company with over 6,000 employees, and currently enjoys the largest market share of any packaged ice cream manufacturer in the Unites States.
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