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Degussa Wall Systems Builds Upon Past Successes with Sales Training America

Degussa Wall Systems, a leader in the EIFS industry, providing EIFS, stucco and specialty finishes and coatings throughout North America, has extended the company’s relationship with Sales Training America to deploy a comprehensive training program. The two companies will be working together over the coming year to deploy workshops on Consultative Selling Skills, Time and Territory Management, Win-Win Negotiations and Exceptional Presentations. To complement the workshops and ensure long-term retention of skills, the company made a commitment to reinforce the skills via an on-site coaching program as well as a roll-out of Sales Training America’ KnowledgeFuel program. The KnowledgeFuel program will enable all participants to retake the sessions during the coming year to keep their skills fresh and current.

Sales Training America and Degussa Wall Systems partnered to design and build a comprehensive training program that was particularly suited to their particular requirements. The two companies worked together to create custom role plays that fit Degussa’s situation. Also, due to the success of previous classes, a particular effort was made by Sales Training America to utilize a particular instructor for delivery of the sessions. The division felt strongly that the demands and quotas set for the team were such that training was required to insure that team goals would be met. Following positive feedback from other divisions, the team decided to roll out their own program. This positive feedback combined with the quality of the materials caused Degussa Wall Systems to choose Sales Training America.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About Degussa Wall Systems

Degussa Wall Systems is a leader in the EIFS industry, providing EIFS, stucco and specialty finishes and coatings throughout North America under the Senergy, Finestone and SonoWall brands. With 6 manufacturing locations, and over 200 points of distribution, Degussa Wall Systems is uniquely positioned for excellence in serving the local needs of its customers. As part of Degussa, the company has access to the research data and advanced technologies developed in some of the world's top laboratories. This association enables the company to deliver a steady stream of ever-evolving and breakthrough products and systems.

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