Dairy Management Returns to Sales Training America for Win-Win Negotiations Training

Dairy Management, Inc., which leads and manages dairy industry producers and organizations such as the American Dairy Association®, the National Dairy Council® and the U.S. Dairy Export Council, has asked Sales Training America to deliver a Win-Win Negotiations training workshop for their members. DMI members have previously received STA’s Project Management training, and have been impressed with the quality of STA’s instructors and content and their client-centered approach. Dairy Management was glad to return to the industry experts, and determined that STA’s highly-rated Win-Win Negotiations workshop was ideal for their training needs.

A Win-Win Negotiations Training Expert and Senior Level Instructor with Sales Training America will travel to Indiana to meet with DMI members. Participants in this highly interactive negotiations training workshop will learn about key concepts such as the five phases of negotiation, and how to identify and apply concession strategies, improving their ability to create beneficial outcomes. Attendees will also learn how to set expectations in advance of negotiations with a prepared Wish, Aspiration, and Bottom Line, helping them appropriately handle any offers or requests for concessions.

About Dairy Management, Inc.

Dairy Management Inc.™ (DMI) works to increase demand for and drives sales of U.S. dairy products and ingredients on behalf of America’s dairy producers. Founded in 1995 as a not-for-profit organization funded by dairy checkoff dollars, DMI leads and manages the American Dairy Association®, the National Dairy Council® and the U.S. Dairy Export Council®.

Dairy, food and beverage manufacturers look to DMI as a partner and resource. DMI assists dairy processors in creating and introducing new and/or improved dairy products, processes and packaging and meeting their innovation challenges. With food and beverage manufacturers, DMI provides know-how and laboratory and professional resources to help develop or improve foods using dairy ingredients.

Across the entire food and beverage industry, DMI innovation programs provide nutrition research and market trend information to help with product positioning in the marketplace. These programs serve as a complement to DMI’s consumer education and integrated dairy marketing promotion programs.