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Sales Training America Develops a Customized Customer Service Program for Mitsubishi Caterpillar Forklift America
Mitsubishi Caterpillar Forklift America,
known for manufacturing forklifts and lift trucks under the
Mitsubishi and Cat brands, has extended its relationship
with Sales Training America to roll out a customized
customer service program at the company’s Houston
headquarters. The four programs will provide a core team of
MCFA Client and Dealer Services individuals with
comprehensive customer service training via Sales Training
America’ one-day Exceptional Customer Service class. Classes
will run in early summer of 2005 and will be structured
around key role plays developed by the Sales Training
America development team and six key department heads.
Sales Training America worked closely with MCFA management
to design the class around the specific needs of their team
as a whole. Through team meeting, the course incorporated
specific role play scenarios based on different subsets of
the client services department. Each department will
allocate portions of their team to attend each workshop so
as to keep entire departments from being out of the office
at one time. MCFA chose the workshop because of the
company’s past relationship with Sales Training America as
well as their experience utilizing the interactive nature of
the company’s workshops.
About Sales Training America
Since 1979, Sales Training America has trained hundreds of
thousands of individuals to reach their maximum performance
in the workplace. Globally-recognized companies,
associations, non-profit organizations and government
agencies have depended on Sales Training America to act as a
valued training provider to equip their employees with the
skills that produce results in the field and in the office.
Sales Training America materials have been used and taught
worldwide in Europe, South America, North America, the
Middle East and Asia Pacific. Classes are held publicly
throughout the country in over twenty cities or on-site at
client locations.
About Mitsubishi Caterpillar Forklift America
Headquartered in Houston, Texas, Mitsubishi Caterpillar
Forklift America (MCFA) manufactures and distributes
forklifts, under the Mitsubishi brand, and lift trucks,
under the Cat brand. Its affiliated company, Rapidparts,
Inc., distributes service parts for several competitors'
brands of material handling equipment under the Promatch and
Mastersource brand names. MCFA’s Houston headquarters and
manufacturing facilities occupy a 42-acre site with
approximately 689,651 square feet of office and
manufacturing space, and a total employment of nearly 900
people.
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