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Chronicle Books Turns to Sales Training America for Consultative Selling Skills Training
Chronicle Books, a highly respected independent publisher, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. Chronicle Books was searching for a training partner who could help them enhance the skills of their sales agents. They consulted with STA representatives and were impressed by STA’s ability to customize workshop content to reflect the scenarios their agents regularly encountered. Chronicle knew they had found a client-centered training partner who was willing to go the extra mile to meet the needs of the company and their specific challenges.
A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will meet with Chronicle Books’ sales team in San Francisco. Sales representatives participating in this hands-on, practice-driven sales training workshop will gain knowledge and experience with sales skills such as the use of Open, Closed, Clarifying and Confirming questions to gain a clear understanding of customers’ needs and goals. They will also learn how to handle various Behavioral and Buyer Types, enhancing their ability to effectively communicate and interact with many different types of customers.
About Sales Training America
Sales Training America of Houston, Texas, with offices
in New York City; Denver; Boston; Dallas; Charlotte, North Carolina;
Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s
fastest growing corporate training companies, experiencing a growth rate
of over 800% since 2004. Sales Training America serves over 1000
corporate clients, including over 50% of the Fortune 500 group of
companies. Sales Training America has helped and continues to help
industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and
General Electric enhance the skills and performance of their employees
by providing customized, targeted, practice-driven training workshops
that produce rapid, positive, measurable results (click here for a more
complete client list). Sales Training America training products and
services are in use on six continents in more than 25 countries. STA’s
extensive network of seasoned professional trainers, instructors and
instructional designers, are located across the United States, Latin
America, and Asia. Sales Training America professional staff ensures
that the needs of our clients will be addressed personally, promptly,
and professionally. Click here to find out how we can help you succeed
today!
About Chronicle Books
Chronicle Books is an independent publisher of distinctive books and gifts. One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. The company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes fine art titles in design, art, architecture, and photography, as well as food, drink, craft, travel, fiction, and others.
Inspired by the enduring magic and importance of books, Chronicle Books’ objective is to create and distribute exceptional publishing that is instantly recognizable for its spirit, creativity, and value. This objective also informs the publisher’s business relationships and endeavors with customers, authors, vendors, and colleagues.
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