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Catalina Health Resource Partners with STA to Sharpen the Sales & Negotiating Skills of Their Sales Team

Catalina Health Resources, whose products provide patients with meaningful health information about their medical conditions and medications, has chosen to expand their relationship with Sales Training America. Following a successful run of Presentations workshops, Consultative Selling Skills and Managing Negotiations workshops have been added to the training program. The workshops are being set up for their senior sales team who often sell to and negotiate with large pharmaceutical companies, with the underlying goal to sharpen and refine their sales and negotiating skills.

The training will be rolled out initially at the company’s East Coast offices in Blue Bell, Pennsylvania in the spring of 2006 and will be delivered to the company’s senior sales staff. Two instructors, including one who delivered the successful Presentations class held at their offices in Tampa, Florida last November, will focus with the team to work through Sales Training America’s time-tested sales and negotiations methodologies. The company chose Sales Training America due to the overwhelming success of the previous workshop and the pertinent class topics required during these additional sessions.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About Catalina Health Resource

Catalina Health Resource is a subsidiary of Catalina Marketing, which serves the mutual interest of patients, retailers, and manufacturers alike. Their current booming network includes more than 12,500 pharmacy outlets, which allows them to provide patients with meaningful health information relating to their own medical conditions. Close to one billion prescriptions filled in the United States are accompanied with patient education provided by Catalina Health Resource. Their products and services offer companies the opportunity to reach targeted consumers with a branded message that will make a significant impact on sales and in turn will increase patient compliance and encourage them to talk to professionals regarding their medical treatment.

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