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Canberra Turns to Sales Training America for Win-Win Negotiations TrainingCanberra, the worldwide leader in nuclear measurements, has requested that Sales Training America deliver a Win-Win Negotiations training seminar for its sales and marketing staff. STA had conducted another workshop previously with Canberra in a different topic area. It was so successful that Canberra did not hesitate to return to the training industry experts when a new need arose. They appreciated STA’s ability to create customized content and case study scenarios for their training workshop. A Win-Win Negotiations Training Expert and Senior Level Instructor with Sales Training America will travel to Connecticut to meet with the company’s sales and marketing professionals. Participants in this highly interactive negotiations training workshop will learn about key concepts such as the five phases of negotiation, and how to identify and apply concession strategies, improving their ability to create beneficial outcomes. Attendees will also learn how to set expectations in advance of negotiations with a prepared Wish, Aspiration, and Bottom Line, helping them appropriately handle any offers or requests for concessions. About Sales Training America Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific. About Canberra CANBERRA, an AREVA Company, is the worldwide leader in
nuclear measurements. With over 40 years of experience in this field,
they bring solutions to their customers, not just products or services.
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