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Alberta Government Turns to Sales Training America for Win-Win Negotiations and Consultative Selling Skills Training

The Government of Alberta, Canada has selected Sales Training America’ Win-Win Negotiations and Consultative Selling Skills training programs for their office personnel. The Alberta Government was seeking a training partner with strong, proven course content and a working presence in Canada. After consulting with STA representatives the Government determined that STA’s Win-Win Negotiations and Consultative Selling Skills workshops were ideally suited to meet their training needs.

Sales Training America Training Experts and Senior Level Instructors will travel to Edmonton, Alberta to deliver multiple workshops in a series over four days. Participants in the negotiations programs will learn and practice recognizing a number of negotiation styles, strategies and tactics, allowing them to stay one step ahead throughout the negotiation process. Personnel attending the negotiations training workshops will also gain knowledge of concession strategies, planning, and setting expectations, preparing workshop participants to more effectively negotiate in any situation. Attendees of the Consultative Selling Skills seminars will learn sales skills such as the use of Open, Closed, Clarifying and Confirming questions to gain a clear understanding of their customers’ needs and goals. They will also learn how to handle obstacles and objections, and how use tools such as Feature-Advantage-Benefit statements and Proof Stories to help their customers understand “What’s In It For Them.” About Sales Training America

Sales Training America is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, STA’s footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America’s fastest-growing corporate training companies, Sales Training America has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Sales Training America to equip their employees with skills to increase market share and produce immediate results. STA provides customized, targeted, practice-driven performance improvement solutions that produce rapid, measurable results. Sales Training America’ solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

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