ARXX Walls & Foundation selects Sales Training America to Train Their Sales Force

ARXX Walls & Foundation, maker of the number one Insulated Concrete Wall System in North America, selects Sales Training America to deliver a two-day Consultative Selling Skills training workshop for their internal sales force. Promoted from within, this sales team has a high product knowledge but very little actual sales experience, and has been continually missing out on selling opportunities. The class is designed to empower participants with the ability to transition to a consultative and step-by-step approach to selling, which requires an in depth understanding of customer behavioral types and their overall needs. In addition, a follow-up session has been scheduled two months after the initial workshop to reinforce the team’s skill set ensuring that their learning will be long-term.

The Consultative Selling Skills workshop will be held the spring of 2006 at the company’s North American offices in Toronto, Ontario. One senior-level instructor will focus with the team to work through Baker Communication’s time-tested sales methodologies. The company chose Sales Training America due to the class topics required during the session, specifically their consultative selling approach, and their ability to customize aspects of the class to reflect the client’s needs as well as establishing a follow-up session for the training.

About Sales Training America

Since 1979, Sales Training America has trained hundreds of thousands of individuals to reach their maximum performance in the workplace. Globally-recognized companies, associations, non-profit organizations and government agencies have depended on Sales Training America to act as a valued training provider to equip their employees with the skills that produce results in the field and in the office. Sales Training America materials have been used and taught worldwide in Europe, South America, North America, the Middle East and Asia Pacific. Classes are held publicly throughout the country in over twenty cities or on-site at client locations.

About ARXX Walls & Foundation

ARXX Walls & Foundation has over ten years experience helping contractors build with ARXX across North America and the maker of the only Insulating Concrete Form (ICF) that is able to provide solid-to-solid attachment for all finishing material and to receive UL/ULC fire ratings. In short, it is the number one wall system in North America and has been approved by all major North American building codes. ARXX has the most production facilities, the widest network of distributors, the best support team, and the best product in the United States and Canada.