Sales Training America Press Releases
(Feb, 8th, 2009) McLemore Building Maintenance, a major Houston-based provider of comprehensive facility service solutions, has chosen Sales Training America to provide Time Management Training for their sales team. McLemore wanted to enhance their sales staff’s time management skills with training from a versatile training partner. McLemore representatives audited STA’s Time Management program and immediately requested the training for their sales team, recognizing that STA’s workshop would provide their sales personnel with the necessary skills to organize their responsibilities more effectively. (Full Release)

(Feb. 1st, 2009) Sales Training America has contracted with Advent Software to provide Sales Presentations training to their sales groups through both live workshops and online STORM training. Advent has long been working with Baker as a training partner, and has again chosen them to present multiple courses that meet their needs for content, scheduling and budget. Baker’s cutting-edge STORM online training modules will be customized to meet Advent’s specific needs and to align compatibly with their existing corporate processes. (Full Release)

(Jan. 25th, 2009) Aetna, one of the nation's leading diversified health care benefits companies, has contracted with Sales Training America to provide Win-Win Negotiations training to its health care agents. Aetna was seeking a training partner with comprehensive curriculum and a proven track record of providing effective training. Their inquiries led them to STA’s Win-Win Negotiations workshop. STA’s experience with the health care industry, training course content and responsiveness led Aetna to the decision that STA was the best training partner to meet their agents’ negotiations training needs. (Full Release)

(Jan. 18th, 2009) Tetra Technologies, a major oil and gas services and chemical products company, has signed Sales Training America to design Win-Win Negotiations training for their sales team. Based on previous experience with STA’s Exceptional Presentations and Management Skills workshops, management decided the group could benefit from further STA training. They selected a private on-site Win-Win Negotiations workshop to enhance the sales team’s negotiation skills. (Full Release)

(Jan. 11th, 2009) School Outfitters, a leading provider of brand-name school furniture and equipment, has asked Sales Training America to deliver Win-Win Negotiations training to their purchasing team. School Outfitters was seeking training to help their purchasing team perform negotiations with their suppliers in a way that would build long-term relationships while protecting the company’s bottom line. They chose Sales Training America after reviewing the content of the training course and the biography of the instructor, convinced that STA’s comprehensive training program and the expertise of the seminar leader would prove invaluable to their purchasing department in negotiating and securing the best win-win solutions for supplier contracts. (Full Release)

(Jan. 4th, 2009) Satellite Logistics Group, an international leader in supply chain management, has asked Sales Training America to deliver a customized course on Business Etiquette for its employees. Satellite Logistics was seeking a flexible, client-oriented training partner who could design and deliver a custom business etiquette workshop, as well as meet their scheduling constraints. Sales Training America was able to work with the company to create and lead a customized business etiquette training course targeted to address Satellite Logistics’ specific needs. (Full Release)

(Dec. 28th, 2009) Medtronic Diabetes, a division of Medtronic, Inc. and leader of the technological curve in diabetes care, has requested that Sales Training America provide Win-Win Negotiations training to their sales staff. The Medtronic sales department had previously participated in a very successful STA sales training seminar, and subsequently engaged STA as their training partner for two additional workshops. Medtronic was seeking to improve their sales staff’s skill set and were confident that they had found an outstanding training partner to help them attain their goals. (Full Release)

(Dec. 21st, 2009) Total Safety, the world’s leading provider of safety service solutions to the petrochemical industry, has selected Sales Training America to deliver Consultative Selling Skills training to their sales teams and Exceptional Sales Management training for their sales managers. Total Safety was seeking a training partner with an experiential approach and a proven sales process. Several of Total Safety’s clients had worked with STA in the past, and after consulting with STA representatives they determined that they had found a training partner who could meet the needs of their sales department. A Sales Training America Senior-Level Instructor and Consultative Selling Skills Expert will meet with Total Safety sales teams and managers to deliver the workshops. (Full Release)

(Dec. 14th, 2009) David Ellis Academy, a K-8 public charter school has contracted with Sales Training America to deliver Time Management training. The Academy was seeking a flexible training partner with experience in educational settings and a curriculum that could be tailored to meet their specific needs. STA was able to customize their highly-regarded Time Management training program to fit the Academy’s requirements and fulfill their training needs. (Full Release)

(Dec, 7th, 2009) Time Warner Cable Business Class has requested that Sales Training America present additional sessions of a custom sales training course for use company-wide. Time Warner Cable Business Class was seeking an experienced training partner who could design a highly customized workshop to meet their specific needs. STA designed and delivered a sales training workshop in Charlotte, North Carolina that was so successful that TWCBC has asked for further training sessions to be delivered in other locations. (Full Release)

(Nov. 30th, 2009) Chicago Sweeteners, a national provider of manufacturing ingredients for the food, beverage, nutritional and pharmaceutical industries, has again selected Sales Training America to administer training for their employees. Chicago Sweeteners has requested the Consultative Selling Skills sales training workshop for their sales teams. Chicago Sweeteners has partnered with STA for previous training events and are returning with confidence to the training industry experts to meet this new training need. (Full Release)

(Nov. 23rd, 2009) Dyson, Inc, the industry leader in efficient bagless vacuums, has requested that Sales Training America deliver a custom training course for their account managers. Dyson has been working to move their commercial account managers from a transactional to a consultative approach. A previous custom course on Consultative Selling Skills was well received, and Sales Training America has been working closely with Dyson to customize training to fulfill their unique requirements. The Exceptional Questioning, Listening and Presentation Skills workshop is a two-day comprehensive course targeted to meet their current needs. (Full Release)

(Nov. 16th, 2009) Linde Process Plants, Inc., a leader in engineering, procurement, fabrication, and construction for specialized industries, has selected Sales Training America to deliver a two-day Exceptional Presentations training workshop for its project engineers and project managers. LPP was searching for a training partner with experience in the construction and engineering industries and content that would meet their new need for presentations training. After meeting with STA representatives and examining STA’s training offerings, LPP was convinced that STA could deliver the level of quality material and expert instruction they required. (Full Release)

(Nov. 9th, 2009) Asurion, the global leader in technology protection services, has signed Sales Training America to provide Exceptional Presentations training to its department heads. After sending numerous employees to STA open enrollment workshops, Asurion decided that more of its people needed to take advantage of the same great training results and benefits as employees who had attended previously. The company had been so impressed with the results and with STA’s client-centered, flexible approach that they came to the industry experts for presentations training when the need arose. (Full Release)

(Nov. 2nd, 2009) Gexpro, a leader in the growth of the electrical industry and now a part of Rexel, the largest electrical distributor in the U.S. and in the world, will be running a series of web-based negotiations training sessions utilizing Sales Training America’ STORM format. The STORM format, based on the Sales Transformation and Opportunity Ramp Model, allows remote teams to take part in highly interactive training sessions in short 2 hours bursts of content. GexPro’s sessions will run over a period of six weeks and will include content instruction, activities, role playing, individual assignments and personalized coaching. The company chose Sales Training America because of its past relationship with the team via on-site and public classes as well as the team’s ability to provide a flexible training approach. (Full Release)

(Oct. 26th, 2009) Sales Training America has contracted with the NAFA Fleet Management Association to provide Win-Win Negotiations training. NAFA requested that STA deliver a customized negotiations training session at their national meeting in New Orleans, LA. This customized 3-hour training workshop was designed to teach attendees key skills of negotiating fleet management deals. STA was able to build a custom class that fit NAFA’s time constraints and their budget. A NAFA association in Houston has also asked STA to provide a speaker in November at their regional meeting. (Full Release)

(Oct. 19th, 2009) SH Group and Syska Hennessy, providing specialized consulting, engineering, technology and construction services for clients worldwide, recently decided to work with Sales Training America to become certified on Sales Training America’ Win-Win Negotiations program. In 2008, the firm chose Sales Training America to help with a comprehensive Exceptional Presentations program for their New York City office. After a reassessment of their team’s needs, the company decided to modify their approach and work towards certification on Win-Win Negotiations. A Syska Hennessy Group Facilitator will become certified to teach content to up to 20 team members. Certification will be delivered by a Sales Training America master trainer during the fall of 2009. (Full Release)

(Oct. 12th, 2009) Angelica Textile Corporation, the leading provider of textile rental and linen management services to the U.S. healthcare market, has selected Sales Training America to deliver a customized negotiations training program to its sales teams. Angelica had worked with STA’s trainers previously, and they had no hesitation about returning to the training industry experts when a new training need arose. They asked STA to create and present a customized class combining the content of STA’s Consultative Selling Skills and Win-Win Negotiations courses. The customized workshop will be conducted during their annual sales meeting. Two STA instructors will be used to facilitate the session and an implementation and reinforcement coaching session will be held with the management team. (Full Release)

(Oct. 5th, 2009) Time Warner Cable has requested that Sales Training America create and present a custom sales training course for company-wide use. Time Warner was seeking an experienced training partner who could design a highly customized workshop to meet their specific needs. After meeting with STA representatives and undergoing a needs assessment and consultation, Time Warner selected STA to create their new company-wide sales training program. (Full Release)

(Sept. 28th, 2009) Saint-Gobain Ceramic Materials, a worldwide manufacturer and expert of specialty refractory products, has asked Sales Training America to deliver Listening Skills training to their sales teams at their annual sales meeting. Saint-Gobain representatives had previously experienced one of STA’s open-enrollment workshops, and came away impressed with the instructor and the quality of the training. When a new training need arose, the company did not hesitate to turn to the training industry experts. They requested that STA create and deliver a customized two-hour Listening Skills training course targeted for their sales groups. (Full Release)

(Sept. 21st, 2009) Aker Solutions, a leading global provider of engineering and construction services, technology products and integrated solutions, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. Aker has partnered with STA previously for other training needs, and have been so satisfied with the results that they were quick to return to the training industry experts when a need for sales training arose. A consultation and needs analysis with STA representatives led them to select the two-day intensive Consultative Selling Skills workshop for their sales team. (Full Release)

(Sept. 14th, 2009) Fluor Canada, a major engineering, procurement, construction, and project management contractor in Canada’s oil and gas industries, has contracted with Sales Training America to provide a series of training seminars on Assertiveness Training, Win-Win Negotiations, and Advanced Win-Win Negotiations. Fluor was seeking a training partner with a range of offerings that went beyond a basic negotiations workshop, and who had experience working with clients in both engineering and the oil and gas industry. STA’s array of workshops, best-of-breed content and flexible, client-centered approach ended Fluor Canada’s search for a partner that could meet their needs. (Full Release)

(Sept. 7th, 2009) Sabre Holdings, travel technology corporation and parent company of Travelocity, has asked Sales Training America to design and deliver custom telephone sales and service training to their employees. Sabre was seeking an experienced trainer that could create a program targeted for the needs of an international group of sales, service and support and campaign marketing employees who serve small businesses and travel agencies. Sales Training America’ client-centered approach and their trainers’ experience with international telephone and call center issues won Sabre’s confidence. STA has created a custom call center training workshop for Sabre Holdings titled Driving Results Through Discovery. (Full Release)

(Aug. 30th, 2009) FMC Technologies, Inc., a leading global provider of technology solutions for the energy industry and other industrial markets, has requested that Sales Training America deliver Exceptional Customer Service training to their customer service representatives. FMC Technologies sought a training partner with experience serving the energy technology industry, and a highly-rated program to help their customer service staff deliver quality to their customers. They selected Sales Training America and the Exceptional Customer Service workshop as a perfect solution for their customer service improvement needs. (Full Release)

(Aug. 23rd, 2009) Dairy Management, Inc., which leads and manages dairy industry producers and organizations such as the American Dairy Association®, the National Dairy Council® and the U.S. Dairy Export Council, has asked Sales Training America to deliver a Win-Win Negotiations training workshop for their members. DMI members have previously received STA’s Project Management training, and have been impressed with the quality of STA’s instructors and content and their client-centered approach. Dairy Management was glad to return to the industry experts, and determined that STA’s highly-rated Win-Win Negotiations workshop was ideal for their training needs. (Full Release)

(Aug. 17th, 2009) Dreyer’s Grand Ice Cream company, manufacturer of Dreyer’s, Edy’s, Häagen-Dazs®, Skinny Cow®, Starbucks® and Nestlé® ice creams and frozen desserts, has selected Sales Training America to design and deliver a series of Consultative Selling Skills sales training seminars to their sales teams. Dreyer’s is a returning client, having previously partnered with STA for other training needs. STA is pleased to continue providing Dreyer’s with the high-quality, comprehensive, client-oriented training they have come to expect. (Full Release)

(Aug. 10th, 2009) The Montana Department of Corrections has selected Sales Training America to conduct Win-Win Negotiations training with its staff. The Department was seeking a program to improve employees’ negotiations skills, and a training group with high marks in experience and credentials. After a consultation and assessment with STA’s training experts, the Department concluded that STA’s comprehensive negotiations training course material and the company’s industry standing made them the best choice. (Full Release)

(Aug. 3rd, 2009) Santa Monica BMW, a respected dealer in new and certified pre-owned BMW vehicles, has selected Sales Training America to deliver Consultative Selling Skills training to their sales team. Upon finding a need for improved sales skills, Santa Monica BMW went looking for a training partner with a proven, comprehensive sales training program. They chose STA’s Consultative Selling Skills workshop in the belief that its content and process would produce exactly the results they hoped to see in their sales teams. (Full Release)

(July 27th, 2009) Deloitte & Touche, part of a global network providing audit, consulting, financial advisory, risk management, and tax services, has asked Sales Training America to deliver Win-Win Negotiations training to their service groups. Deloitte was seeking an expert negotiations training provider with a dynamic approach to training and a proven, effective curriculum. The company determined that that STA’s highly-rated Win-Win Negotiations Workshop would help them perform negotiations that would benefit both the organization and its clients, helping the company build long-term relationships. (Full Release)

(July 20th, 2009) Texas Petrochemical has selected Sales Training America to deliver a two-day Exceptional Presentations training workshop for its employees. Having worked with STA for other training needs, Texas Petrochemical was pleased to find that their training partner could also meet their new need for presentations training, and could offer the same level of quality material and expert instruction they had come to expect. (Full Release)

(July 13th, 2009) Boyden Global Executive Search, a global leader in the executive search industry, selected Sales Training America to deliver a customized negotiations training program to its recruitment managers. The company was seeking a flexible, client-focused training partner who was willing and able to design and deliver a customized course within specific time constraints and to travel internationally. Sales Training America answered their need and will create a targeted, focused workshop specific to the requirements of Boyden’s recruitment management team. (Full Release)

(July 6th, 2009) Sales Training America recently delivered a one-hour keynote address on the subject of Negotiations to employees of Morning Star Company, the world’s leading tomato ingredient processor, during the company’s annual meeting in Santa Monica, California. Morning Star asked STA to deliver a keynote based on their highly regarded Win-Win Negotiations training series. They were pleased to find a client-centered training partner who was able to create a custom address, accommodate their needs and work within the schedule constraints of their annual meeting. (Full Release)

(June 29th, 2009) GGB Industries, creator of microwave and oscilloscope probes for the semiconductor industry, asked Sales Training America to design and deliver a customized Win-Win Selling Skills training workshop to their sales staff. GGB was seeking a client-centered, flexible training partner with a proven training curriculum in both sales and negotiation skills and the ability to design and deliver a course incorporating both. A consultation with STA representatives led them to conclude that STA’s content met all the training needs of their sales group, and that STA’s ability to tailor the course to meet their scheduling constraints made them the training partner of choice. (Full Release)

(June 22nd, 2009) The Planet, the world’s number one dedicated server hosting provider, has asked Sales Training America to design and deliver a custom course on Negotiating to Resolve Conflict for its inside IT team. The Planet has utilized STA’s services previously, and they were so satisfied with STA’s Win-Win Negotiations workshop that they were quick to return to the industry experts for assistance when a new training need arose. Sales Training America will design a customized negotiations training course targeted to address The Planet’s specific needs. (Full Release)

(June 15th, 2009) The Planet, the world’s number one dedicated server hosting provider, has selected Sales Training America to deliver Exceptional Presentations training to its employees. The Planet has utilized STA’s services in this area previously, and they were quick to return to the industry experts when a new need for training arose. Sales Training America was able to deliver both customer-oriented service and a proven, intensive training curriculum to meet their presentations training needs. (Full Release)

(June 8th, 2009) Premier MSS, a global provider of manufacturing support services, facility management, maintenance support and technical cleaning, has requested that Sales Training America deliver Exceptional Customer Service training to their customer service representatives. Premier MSS representatives met with STA for a needs assessment, and found the Exceptional Customer Service course to be a perfect fit for their improved customer service needs. STA instructors conducted advance briefings to ensure that the course material was comprehensive and suited to the client’s requirements. (Full Release)

(June 1st, 2009) The Knights of Columbus of Alberta, Canada have requested Telephone Selling Skills training from Sales Training America. The organization sought a training partner with a proven telesales strategy and experienced trainers to meet their training needs. Upon meeting with Sales Training America representatives and reviewing the content of STA’s proven Telephone Selling Skills course, the Knight recognized that they had found the sales training partner they were looking for, and quickly signed on for STA’s telesales training seminar. (Full Release)

(May 25th, 2009) Chevron, one of the world's largest integrated oil and energy companies, has selected Sales Training America to deliver Effective Business Writing training to their Land Department. The company was seeking training to enhance the quality of employees’ written communications, and needed an experienced training partner with workshop content covering everything from basic grammar and mechanics to the intricacies of modern business writing etiquette. After meeting with representatives from Sales Training America, Chevron was impressed with both the instructor’s level of knowledge and the course content. Chevron signed on for STA’s highly respected Effective Business Writing workshop.  (Full Release)

(May 18th, 2009) CRG West, a leading developer, manager and operator of world-class data centers, has selected Sales Training America to deliver a Consultative Selling Skills sales training seminar to their sales team. CRG West was searching for a flexible sales training partner with a comprehensive sales training program to enhance the skills of their sales agents. CRG West consulted with experienced STA sales training representatives and came away impressed by STA’s customer-focused approach. CRG reviewed the outline for the Consultative Selling Skills workshop and concluded that they had found the right sales training workshop for their sales team.  (Full Release)

(May 11th, 2009) Bacardi USA, part of Bacardi Limited, a provider of premium spirits such as Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, recently worked with Sales Training America on a condensed one-day version of Win-Win Negotiations Training. Designed as a comprehensive program to meet the varying negotiation needs of members of the company corporate staff, the session focused on covering important aspects of both internal and external negotiating. The core audience consisted of key members of marketing, human resources, communication and other departments. The goal was to ensure that participants walked away from the class which much stronger skills that would allow them to negotiate more effectively while maintaining cordial relationships with other parties. Bacardi decided to use Sales Training America because of past successes with STA content. In addition, Sales Training America was able to utilize a Florida-based instructor to minimize travel expenses.  (Full Release)

(May 4th, 2009) MET Laboratories, a pioneer and leader in testing certification services of electrical products, once again chose Sales Training America to cap off the company’s annual sales meeting. For the second year in a row, Sales Training America conducted a customized sales and skill development workshop for the company’s sales reps and sales managers. The session, held in San Jose, CA, was designed as a follow-up to the Consultative Selling Skills class delivered by Sales Training America during the previous sales meeting in Maryland. Content and exercises focused on building essential sales skills with an emphasis on selling value, managing obstacles during the sales process and dealing with a highly competitive environment. Participants learned solid techniques for getting past customer objections and framing their offerings in compelling FAB (Feature-Advantage-Benefit) statements, helping them clear the path to closing more sales. Utilizing a senior instructor, the session included a number of exercises, experiential activities and drills to ensure that sales reps were comfortable using their new skills.  (Full Release)

(Apr. 27th, 2009) John Hancock Financial Services, one of the largest life insurers in the United States and a national leader in financial services, has selected Sales Training America to design and deliver a series of Consultative Selling Skills sales training seminars to their sales teams. John Hancock Financial was looking for an experienced sales training partner who could provide a proven, effective sales training program. After a consultation and needs analysis with STA representatives, John Hancock’s management knew they had found a customer-oriented sales training partner who could deliver exceptional quality, and signed on for a series of STA’s highly rated Consultative Selling Skills sales training courses for their sales groups. (Full Release)

(Apr. 20th, 2009) Halliburton, one of the world’s largest providers of products and services to the energy industry, has contracted with Sales Training America to deliver a series of Exceptional Presentations training workshops to employees at its American headquarters and locations in five other countries. Halliburton was seeking a highly rated, experienced presentations training partner to assist their employees in refining their presentations skills. After a consultation with STA representatives, Halliburton enthusiastically signed on for a series of ten two-day Exceptional Presentations training seminars, five to be delivered domestically and five internationally. (Full Release)

(Apr. 13th, 2009) The National Museum of the Marine Corps has contracted with Sales Training America to provide Time Management Training for their staff. The Museum sought a respected and effective time management training partner with experience and high credentials. After meeting with STA representatives and completing a needs assessment, the Museum selected STA to deliver their highly-rated Time Management training workshop. The National Museum of the Marine Corps is confident that through STA’s time management training program, their staff will acquire the necessary organization and time management skills to increase their efficiency and productivity.  (Full Release)

(Apr. 6th, 2009) MED-EL Medical Electronics, the industry leader in hearing implant technologies, has selected Sales Training America to deliver a Consultative Selling Skills sales training seminar to their sales team. MED-EL was searching for a flexible sales training partner with a comprehensive sales training program to enhance the selling skills of their sales agents. MED-EL’s management consulted with experienced STA sales training representatives and came away impressed by STA’s ability to customize their sales training workshop content to meet their sales agents’ specific needs. MED-EL reviewed the content of STA’s sales training curriculum, and concluded that they had found the right sales training program for their sales team. (Full Release)

(Mar. 30th, 2009) Frontier Drilling, Inc. has chosen Sales Training America to design and deliver custom Team Building training to their accounting department. Frontier Drilling was searching for a customer-oriented training partner who could tailor a team building program to meet their specific training needs. After a comprehensive needs analysis interview with experienced STA training consultants, Frontier asked Sales Training America to design and deliver a customized workshop that would provide their accounting team with skills and strategies targeted to address their most important needs. (Full Release)

(Mar. 23rd, 2009) Sales Training America has contracted with MacDougalls’ Cape Cod Marine Service, Cape Cod’s largest full-service yacht repair and marina facility, to provide Win-Win Negotiations and Time Management training. MacDougalls’ was seeing a training partner to assist them with multiple training needs. After an extensive search, MacDougalls’ owners met with Sales Training America representatives and were impressed with STA’s interactive training format and range of offerings. They selected STA’s industry-leading Win-Win Negotiations program to enhance their employees’ ability to negotiate in any situation, and their Time Management workshop to improve planning and productivity. (Full Release)

(Mar. 16th, 2009) Associated Builders and Contractors, Inc. Greater Houston Chapter (ABC Greater Houston) has scheduled a Managing Negotiations workshop with Sales Training America trainers. This is the fifth year in a row that ABC Greater Houston has contracted with STA for this workshop. They have been so pleased with the training course and its results for the past four years that they returned to the industry experts when organization members had a need for training. ABC Greater Houston knows that STA’s Managing Negotiations workshop will help their people negotiate more successfully in any situation. (Full Release)

(Mar. 9th, 2009) Progressive Components, a recognized leader in the global tooling industry, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. Progressive Components was seeking a flexible, client-centered training partner with a proven effective sales training curriculum. A consultation with STA representatives led them to select the Consultative Selling Skills workshop. They found that the content met all the training needs of their sales group, and that STA’s ability to tailor the course to meet their scheduling constraints made them the partner of choice. (Full Release)

(Mar. 2nd, 2009) PNC Global Investment Servicing (formerly PNC Financial), a premier provider of integrated investment technology and outsourcing solutions, has requested that Sales Training America deliver a series of Win-Win Negotiations training seminars to their Sales and Operations teams. PNC Global Investment sought an experienced training partner with the ability to customize Negotiations training to focus on their specific requirements. After an extensive evaluation of training vendors, they selected Sales Training America, convinced that their experience, client-centered approach, and proven Win-Win Negotiations workshop would help PNC Global Investment employees negotiate successfully in any situation. (Full Release)

(Feb. 23rd, 2009) Dupré Logistics, a highly-rated nationwide transport and logistics company, has asked Sales Training America to deliver targeted Telephone Negotiations training to their customer service team. Dupré was seeking a experienced and invested training partner to address the specific needs of their customer service group. They were impressed with the background of STA’s instructors, and by STA’s client-centered approach. STA will deliver a customized Telephone Negotiations training course targeted to address the issue of long-distance negotiations without face-time. (Full Release)

(Feb. 16th, 2009) NESCO Resource, a national leader in human resources and staffing, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. NESCO had partnered with STA previously for other training needs, and was so satisfied with the results that when a new need arose they were quick to return to the experts. They were looking for a quality custom program with proven content that would work within their scheduling constraints. A consultation and needs analysis with STA representatives led them to select the Consultative Selling Skills workshop for their sales group. (Full Release)

(Feb. 9th, 2009) Sales Training America has been selected to deliver Effective Business Writing training to the lease managers group of IMS Management Services. The company was seeking training to enhance the quality of employees’ written communications, and needed an experienced training partner with workshop content covering everything from basic grammar and mechanics to the intricacies of modern business writing etiquette. After meeting with representatives from Sales Training America and reviewing their offerings, IMS selected STA’s highly respected Effective Business Writing workshop to meet their training need. (Full Release)

(Feb. 2nd, 2009) Ingram Micro, Inc., the world’s largest technology distributor, has selected Sales Training America to design and deliver Consultative Selling Skills training to their Inside Sales team. Ingram Micro had partnered with STA previously for Negotiations training, and were so satisfied with the results that when a need arose for sales training they were quick to return to the industry experts. A consultation with STA representatives led them to select the Consultative Selling Skills workshop to meet the needs of their Inside Sales group. (Full Release)

(Jan. 26th, 2009) Sales Training America has contracted with Moen, an industry leader in household fixture design, to provide Win-Win Negotiations training for its sourcing and purchasing department. Moen sought an experienced training partner with the ability to customize Negotiations training to meet their specific needs. After meeting with STA representatives they were convinced that STA’s reputation, experience and client-centered approach would make them the perfect partner, and that their popular Win-Win Negotiations workshop would help Moen employees negotiate successfully in any situation. (Full Release)

(Jan. 19th, 2009) Bayer, Inc. has again selected Sales Training America to deliver Exceptional Presentations training for one of their Engineering groups. Bayer has contracted with STA on previous occasions, and when the need for a presentations training workshop arose they were quick to return to the industry experts. STA’s proven course content and client-centered approach has made them Bayer’s trusted training partner for several years. (Full Release)

(Jan. 12th, 2009) Dole Food Company, Inc., the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, has selected Sales Training America to conduct specialized negotiations training with its sales group. The company was seeking a program to improve the negotiations skills of its sales agents, and a training partner who could tailor their delivery schedule to accommodate Dole’s needs. After a consultation and assessment with STA’s training experts, Dole concluded that STA’s best-of-breed training program and client-centered approach made their Negotiation Jujitsu workshop the perfect choice for the sales team.  (Full Release)

(Jan. 5th, 2009) Chronicle Books, a highly respected independent publisher, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. Chronicle Books was searching for a training partner who could help them enhance the skills of their sales agents. They consulted with STA representatives and were impressed by STA’s ability to customize workshop content to reflect the scenarios their agents regularly encountered. Chronicle knew they had found a client-centered training partner who was willing to go the extra mile to meet the needs of the company and their specific challenges.  (Full Release)

(Dec 22nd, 2008) Sales Training America has contracted with Allina Health System to provide Win-Win Negotiations training. Allina had worked with STA in the past, and was already familiar with STA’s highly acclaimed Win-Win Negotiations training seminar. When a need for training in this area arose, they were quick to return to their trusted training partner. STA’s Win-Win Negotiations workshop is designed to help Allina employees negotiate successfully in any situation. (Full Release)

(Dec 15th, 2008) Sales Training America has been selected to deliver Exceptional Presentations training to employees of the Citizens Property Insurance Corporation. The company was seeking training to enhance the quality of its client presentations, and needed a training partner with experience working with insurance providers. After meeting with representatives from Sales Training America, Citizens selected STA’s highly respected Exceptional Presentations training workshop, which will be customized to meet their specific needs. (Full Release)

(Dec. 1st, 2008) Sales Training America has been chosen as a training partner by the University of Texas at Arlington. STA will design and deliver customized Exceptional Customer Service training to the University Bursar’s office staff. In seeking a training partner, the University hoped to find a workshop that met specific criteria for content, budget and time frame, to accommodate the special needs of the Bursar’s office. STA was able to design a custom training event that fit their specifications. (Full Release)

(Nov. 24th, 2008) SBM Atlantia, a world leader in engineering, procurement, construction and installation of complete floating production solutions for the deepwater oil and gas market, has partnered with Sales Training America for a wide range of classes. STA has provided SBM Atlantia with training solutions in the past, and when multiple training needs arose, they were quick to return to the industry experts. STA will provide Effective Business Writing, Exceptional Presentations, Win-Win Negotiations and Advanced Negotiations seminars to SBM Atlantia engineers and employees via open enrollment through SBM’s training department. Participants will have the opportunity to acquire and practice proven techniques to improve their communications and negotiations skill sets, increasing their efficiency and effectiveness in work and in life. (Full Release)

(Nov. 17th, 2008) TeamStaff, Inc., a nationally recognized professional staffing provider, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales team. TeamStaff was experiencing issues with their selling process and was searching for a training partner who could help them close the gap. Sales Training America was the only vendor that conducted a thorough needs analysis, which revealed that their problem did not lie in negotiations skills, as they had believed, but in selling skills. After STA’s interview and analysis, TeamStaff knew they had found a client-centered training partner who was willing to take the time learn about their company and their specific challenges. (Full Release)

(Nov. 10th, 2008) Chicago’s Major League Soccer team, the Chicago Fire, has turned to STA to deliver Time Management Training to their sales teams. The Fire were looking for a way to help their salespeople become better employees and better time managers, and also to find a healthy balance between the demands of work and other aspects of their lives. They sought a long-term training partner to help with performance improvement in several areas, and after reviewing Sales Training America’ portfolio of workshops they became convinced that they had found the partner they needed. (Full Release)

(Nov. 3rd, 2008) Dyson, Inc, the industry leader in efficient bagless vacuums, has requested customized Consultative Selling Skills training from Sales Training America. Dyson is working to move their commercial sales team from transactional selling to using a consultative approach. By meeting with a Sales Training America needs assessment specialist, Dyson found in STA a training partner as creative and innovative as they are. Sales Training America’ client-centered approach has led to an understanding of the specific needs of Dyson’s commercial sales team and the desired outcomes to result from training. STA was able to work closely with Dyson to customize the Consultative Selling Skills course to meet their unique requirements. (Full Release)

(Oct. 29th, 2008) Wells Fargo has selected Sales Training America to deliver Exceptional Presentations training to their Institutional Channel members. Wells Fargo was looking for an advanced presentations training workshop, suitable for sales or executive level presenters. They reviewed the content of STA’s Exceptional Presentations seminar and determined that it was perfect for their needs, and would take their presentations training to the next level.  (Full Release)

(Oct. 15th, 2008) The industry leader in single-use serving products, Solo Cup Company, has signed Sales Training America to design Win-Win Negotiations training for their Capital and New Product Development Procurement Teams. The teams’ managers were looking for a program to improve their negotiations skills. After a consultation and assessment with STA’s training experts, they determined that their entire department would benefit from the training and customized role-plays STA had to offer. They were convinced that STA’s Win-Win Negotiations customized training strategy and client-centered approach offered comprehensive solutions that would help them develop and improve relationships with Solo Cup’s vendor partners.  (Full Release)

(Sept. 29th, 2008) Players Car Rental, a high-end luxury vehicle rental service based in Miami, Florida, has tapped Sales Training America to design and deliver customized Exceptional Customer Service training to their employees. The company is making major improvements to their facilities, fleet, and image, and wanted a program to upgrade their customer service as part of their development initiative. As a service catering to wealthy clients, often vacationing from foreign countries, they needed a training partner who could customize a workshop to help Players’ staff to deliver flawless, courteous customer service, whether on the phone or face-to-face. After meeting with a STA representative, they were convinced that they had found the program they needed. (Full Release)

(Sept. 22nd, 2008) John Hancock, one of the oldest and most respected insurers and investment companies in North America, has selected Sales Training America to provide fully customized Consultative Selling Skills training to John Hancock sales teams. Early in its long history, John Hancock learned the importance of employing effective sales tools and techniques. When they needed to choose a training program to refresh the sales skills of their consultants, they were looking for the most effective, most respected training partner they could find. During their search, all sources agreed that Sales Training America was the most sought-after sales training organization in the industry. After meeting with a STA assessment specialist, John Hancock knew they had made the right choice, because it was clear right away that the Consultative Selling Skills training workshop would be tailored to address their specific sales challenges.  (Full Release)

(Sept. 15th, 2008) The Association of Professional Engineers and Geoscientists of British Columbia, APEGBC, has chosen Sales Training America to supply their Application Process Team with Exceptional Customer Service training. APEGBC was seeking a more efficient, effective approach to help them connect with and support their varied customer service base. When APEGBC solicited information from training vendors, most of those who responded simply sent an outline and a fee proposal. Only Sales Training America took the time to understand APEGBC’s culture, audience, situation, and challenges. STA’s “one client at a time” approach provided APEGBC with great peace of mind, because they knew the course was going to be customized to meet their very specific needs.  (Full Release)

(Sept. 8th, 2008) Global transportation giant Bombardier has turned to Sales Training America to secure Consultative Selling Skills training for their national sales team. With energy costs increasingly affecting the transportation industry, identifying and seizing every possible sales opportunity is an urgent priority. Facing significant business challenges associated with operating in a global environment, Bombardier needed to ensure their sales programs would appeal to potential customers from a multitude of backgrounds. Bombardier was pleased to learn that Sales Training America could customize the Consultative Selling Skills training workshop to help Bombardier team members effectively address the unique challenges associated with selling in this intensely competitive market space.  (Full Release)

(Sept. 1st, 2008)  North America’s leading energy management organization, TransCanada, has chosen Sales Training America to design and provide Exceptional Customer Service Training to their team members. With over 50 years of experience, TransCanada has learned the value of meaningful communications with their customers. When it came time to choose a training program to take their customer service to the next level, an off-the-shelf product simply would not suffice. TransCanada was pleased to discover Sales Training America specializes in fully customized training programs. STA was able to work with them to devise an Exceptional Customer Service Training that will allow team members to quickly build rapport with customers, identify their problems, and propose solutions that will effectively meet the customer’s need. (Full Release)

(Aug 25th, 2008) MultiNational Underwriters, a world leader in international health insurance, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales representatives. Sales reps handling health insurance in a global market face extraordinary high-pressure challenges. MultiNational Underwriters (MNU) wanted to give both new and experienced sales teams a fresh toolbox of sales skills. MNU was also looking for an affordable training partner who was willing to learn about their company and their specific challenges. Once MNU discovered that Sales Training America had the capability and commitment to work with them to customize a comprehensive Consultative Selling Skills training program geared to address MNU’s specific issues, they were ready to proceed quickly to implement the training program.  (Full Release)

(Aug 18th, 2008) Colt Engineering, a leading North American energy services contractor, has returned to Sales Training America for more Win-Win Negotiations training. After the tremendous success of their previous Win-Win Negotiations training last year, Colt determined to provide the same training to personnel across the organization. Colt contacted STA almost immediately after the close of the first workshop to begin the process of rolling the training out to additional Colt teams. STA continued to work closely with Colt Engineering to further customize and strengthen the Win-Win Negotiations training program to provide the most current and effective information and tools for Colt and their personnel.  (Full Release)

(Aug 11th, 2008) Network Health, the leading Medicaid provider in the State of Massachusetts, has selected Sales Training America to deliver Consultative Selling Skills training to their sales teams. As a leading nonprofit in one of the most competitive industries in the country, Network Health knows the importance of implementing effective sales tools and strategies. Network Health wanted a comprehensive sales training program that would expand their team member skill sets and improve sales. After reviewing numerous sales training organizations online, Network Health concluded that Sales Training America was the most trusted and successful sales training partner in the industry. After contacting STA’s needs assessment specialists, they were convinced that the Consultative Selling Skills workshop would give Network Health sales teams the extra edge they needed to build their customer base and boost their bottom line.  (Full Release)

(July 25th, 2008) One of North America’s most successful and fastest growing construction companies, Cianbro, has turned to Sales Training America for Time Management Training. With high profile, demanding clients across the country, Cianbro understands the importance of maximizing every working hour. Cianbro was looking to enhance their teams’ time management skills with proven, comprehensive techniques. Some quick online research indicated that Sales Training America’ highly rated Time Management training workshop would provide Cianbro personnel with cutting-edge skills to organize their responsibilities more effectively and complete more of their high value tasks.  (Full Release)

(July 11th, 2008) Transportation Technology Center Inc. (TTCI), the world’s leader in the development of new railway technology has chosen Sales Training America to deliver Consultative Selling Skills training to their sales teams. TTCI was looking for a new way to communicate to customers their high level of expertise and technical resources. After contacting Sales Training America, it was clear right away that the Consultative Selling Skills workshop was the effective solution they were searching for. STA was able to work with TTCI to fully customize the training in order to give sales teams the power to establish more profitable, long term relationships.  (Full Release)

(July 4th, 2008) SmartWool, a division of the world leader in outdoor gear, Timberland, has chosen Sales Training America to deliver Exceptional Presentations Training to their product designers and sales department. SmartWool team members must often communicate detailed information to different design, financial, or market teams. SmartWool was looking for a training program and a training partner versatile enough to help this group deliver effective presentations to such a diverse range of audiences. A quick search online uncovered such versatility, reliability and accessibility in Sales Training America. After speaking with Sales Training America, SmartWool knew that Exceptional Presentations Training would give their teams the tools and techniques to inspire enthusiasm in any audience.  (Full Release)

(June 27th, 2008) The United States’ largest and most successful construction workers association, Associated Builders and Contractors (ABC), has once more selected Sales Training America to provide them with fully customized negotiations training. ABC’s leadership teams were so impressed with the result of a previous Managing Negotiations training event that the Greater Houston Chapter of ABC opted to rerun the workshop for employees who could not attend the initial course. As soon as ABC contacted Sales Training America, training specialists once again worked with ABC to assure that the Managing Negotiations workshop would give ABC teams the skills and expertise to create bigger, better deals, while also establishing positive long term business relationships.  (Full Release)

(June 20th, 2008) Armani Exchange, a division of world fashion leader Giorgio Armani, has selected Sales Training America to once more deliver Exceptional Presentations training to their management team. After attending the initial Exceptional Presentation Training program designed for them by Sales Training America, Armani Exchange Managers pushed hard for more of STA’s customized training programs. In response, Armani Exchange elected to add additional Exceptional Presentations training workshops for more of their personnel. Sales Training America customized the Exceptional Presentations training course to focus on the fast paced global markets where Armani thrives.  (Full Release)

(June 1st, 2008) The world’s foremost producer of cutting edge audio and video production systems, Solid State Logic (SSL), has signed Sales Training America to design Win Win Negotiation Training and Consultative Sales Skills training for their sales teams. SSL offers a number of outstanding solutions for the audio or video production professional. With such a wide array of high end products available, SSL saw the importance of being able to present effective value propositions to their customers, while also negotiating agreements that would provide benefits to both sides. SSL wanted a training partner who matched their own dedication to excellence. A quick search online led them to Sales Training America, and SSL quickly discovered that STA possessed the quality, experience and expertise that SSL was looking for. After consulting with a STA training consultant, SSL was fully confident that the STA Negotiation and Consultative Sales training strategies offered the kind of targeted, comprehensive solutions that would increase customer satisfaction, boost sales and guarantee a healthier bottom line at the end of the day.  (Full Release)

(May 16th, 2008) The chief agency responsible for Alberta, Canada’s electrical power management, Alberta Electric System Operator (AESO), will provide their engineers with Technical Presentations training from Sales Training America. As many engineers know, a high level of technical skill does not always come with the ability to communicate that expertise effectively in every presentation situation. AESO wanted to give their teams the ability to deliver specialized data in an informative and persuasive manner for any audience. After contacting Sales Training America, AESO was able to see how STA’s Technical Presentations training course will give their engineers all the techniques and confidence to communicate to both experts and laypeople in groups of any size.  (Full Release)

(May 9th, 2008) One of the world’s leading designers and manufacturers of craft and home products, Plaid Creative Group, has partnered with Sales Training America for Exceptional Management Skills training. Plaid knows better than most that off-the-shelf products rarely work for everyone. They wanted a training partner that would take the time and spend the energy to learn about their specific situation and needs. Fortunately, after a quick online search, Plaid discovered that Sales Training America is dedicated to designing training programs to meet such precise needs. After consulting with STA specialists, Plaid was fully confident that the Exceptional Management Skills training course would give their managers all the skills they needed to organize and lead creative, successful teams.  (Full Release)

(May 2nd, 2008) Trimble, the world’s most innovative provider of positioning technology, has chosen Sales Training America’ Time and Territory Management training for their sales teams. When Trimble decided to provide efficiency training for their sales teams, they began searching for a training partner who understood their own commitment to efficiency and value. Trimble was easily able to locate Sales Training America with a quick online search, but it was the thorough and professional manner in which STA’s experienced training consultants worked with them to create a customized training solution that convinced Trimble that Sales Training America was the best choice for the job.  (Full Release)

(Apr. 25th, 2008) Premier biopharmaceutical company Amylin Pharmaceuticals continues to partner with Sales Training America to equip their management teams with Win-Win Negotiations training. For several years, Amylin has been using Sales Training America’ negotiations training as part of their development program for up and coming employees. Amylin knows that STA will fully and continually customize Win-Win Negotiations to suit the ever changing needs of Amylin and the pharmaceutical industry. Amylin knows from years of experience that Win-Win Negotiations training from Sales Training America has given their teams the power to achieve greater negotiating results while building mutually beneficial business relationships for the future. (Full Release)

(Apr. 18th, 2008) Exterran, one of America’s newest and fastest growing natural gas service corporations, has chosen Sales Training America to design and deliver Exceptional Management Skills Training to their managers. Because of their rapid success and expansion, Exterran wanted to give their supervisors the most comprehensive and effective management tools available. Exterran started searching for a solution online. Almost immediately, they discovered a valuable training partner in Sales Training America, offering just what they were looking for: STA’s Exceptional Management Skills workshop. After conferring with STA specialists, Exterran knew that the Exceptional Management Skills training would deliver just what their managers needed to become effective leaders. (Full Release)

(Apr. 11th, 2008) The operator of the world’s longest oil pipeline, Enbridge, has secured Sales Training America’ Half-Day Win-Win Negotiations Training for their team members. Enbridge’s initial research indicated Sales Training America was the most reliable, most effective negotiations training partner. Enbridge wanted to implement STA’s famous Win-Win Negotiations Training, but could not spare the two days necessary for the standard course. Fortunately, STA was able to customize a Half-Day Win-Win Negotiations Training course, an intense program that delivers the key values items of STA’s popular Win-Win Negotiations in a fraction of the time. (Full Release)

(Apr. 4th, 2008) New York Life Retirement Plan Services, a division of New York Life Investment Management LLC, has chosen Sales Training America to design and deliver customized Win-Win Negotiations training for their Sales and Customer Service Teams. New York Life knows from experience that successfully navigating a troubled economy requires the most knowledgeable, highly skilled teams. New York Life knows that such experts aren’t born, they’re trained. However, the best training only comes from the most experienced training partner. After consulting with Sales Training America, New York Life recognized that STA’s Win-Win Negotiations workshop would give their teams the skills and the confidence to negotiate more successfully with both internal and external customers. (Full Release)

(Mar. 31st, 2008) The largest provider of elevators and escalators in the world, Otis Elevator Company has joined with Sales Training America for Consultative Selling Skills training. Otis elevators and escalators serve people in more than 200 countries around the world. For their annual sales training program, Otis wanted to find the perfect training partner. After meeting and interviewing the Sales Training America expert instructor, Otis was fully confident that STA’s Consultative Selling Skills training workshop would give their sales personnel the tools to close the most difficult sales, and the techniques to create new opportunities and long term business relationships. (Full Release)

(Mar. 24th, 2008) The industry leader in advanced metallurgical solutions, Welding Services Inc. (WSI), has contracted with Sales Training America to design and deliver a fully customized Win-Win Negotiations training program. WSI was looking to expand and strengthen the skill sets of their project managers and the technical experts on their nuclear teams by providing them with effective negotiations strategies. After contacting the Sales Training America assessment specialists, WSI was impressed by STA’s Win-Win Negotiations training course, which combines a proven collaborative negotiations philosophy with concrete and highly effective real world tools. (Full Release)

(Mar. 17th, 2008) The first name in emergency vehicles, Wheeled Coach, has selected Sales Training America to deliver custom Value Added Selling training to their sales team. As an industry innovator, Wheeled Coach did not want a training program off the shelf. When Wheeled Coach set out to research training partners, their search led quickly and clearly to one name: Sales Training America. After contacting the Sales Training America needs assessment specialist, Wheeled Coach knew that STA’s Value Added Selling workshop would give their sales team the power to connect with customers, communicate the value to build customer confidence, and close deals that would lead to long lasting customer relationships. (Full Release)

(Mar. 10th, 2008) Petroleum Geo-Services (PGS), the world’s premier energy-oriented geophysical solutions provider, wants Sales Training America to provide Time Management training to their IT Managers from the U.S. and Europe. PGS managers must often juggle logistics and schedules spanning remote geographies and involving distinct cultural differences. PGS needed to make certain that their training partner understood their specific and ever-changing organizational needs. After contacting a Sales Training America needs assessment specialist, PGS knew that STA could tailor the Time Management training course to give their managers the skills to more efficiently manage all of their responsibilities, and effectively and consistently achieve more of their high-value goals. (Full Release - All Press Releases)

(Mar. 3rd, 2008) Cosmetics industry giant Japonesque has partnered with Sales Training America to create and train their team members in Telephone Selling Skills. In an industry driven by fads and trends, Japonesque knows that staying on top means having the best people delivering premium products with only the finest service. It was natural that they sought out a training partner who modeled similar values. Their search quickly and clearly indicated Sales Training America was the industry leader in telephone selling skills training. STA was able to fully customize the Telephone Selling Skills workshop to give Japonesque team members the tools and confidence to connect effectively with customers and close more business than ever before. (Full Release - All Press Releases)

(Feb. 25th, 2008) SanDisk, the worldwide leader in flash memory, is implementing a Win-Win Negotiations program developed by training partner Sales Training America. SanDisk was looking for the right combination of fresh philosophy and practical, real world tools that would take their negotiations to the next level. When SanDisk went online to examine their options, Sales Training America immediately stood out from all the others. After conferring with a Sales Training America training consultant, SanDisk was confident that the Win-Win Negotiations training course would provide their teams with highly effective skills and strategies to negotiate more successfully in any situation.  (Full Release)

(Feb. 18th, 2008) The nation’s leader in Safety and Crisis Management software, ESS Inc, has turned to Sales Training America to design Consultative Selling Skills Training for their sales representatives. ESS recognized that their need to strengthen their sales process was also an opportunity to improve the way they approached all their business deals. They understood that having the best product is not always enough. To succeed, it is necessary to develop long-term business relationships based on trust and understanding. After speaking to specialists at Sales Training America, it was immediately clear that STA’s Consultative Selling Skills training would give ESS sales reps the skills to close more sales today while laying the foundation for tomorrow’s sales opportunities. (Full Release)

(Feb. 11th, 2008) Cimarex, one of the fastest growing energy companies in the United States, is looking to Sales Training America for their famous Win-Win Negotiations training. Cimarex wants to fully equip their landmen to negotiate drilling rights on Cimarex’s behalf. With energy at a premium and environmental concerns becoming a higher priority, negotiating the best possible deals is more complex and critical than ever. Naturally, Cimarex was determined to find the most reliable training partner and the most effective training program. After talking with one of Sales Training America’ professional training consultants, Cimarex was convinced that Win-Win Negotiations training would provide the tools to allow Cimarex landmen to create and conduct bigger and better deals. (Full Release)

(Feb. 4th, 2008) Amerinet, one of the most successful and innovative companies in the health care purchasing industry, continues partnering with Sales Training America for Consultative Selling Skills training. Amerinet has chosen STA to design and deliver 12 sales training sessions in the third and fourth quarter of this year. This venture builds on the training relationship Amerinet began with Sales Training America over two years ago. Sales Training America is working closely with Amerinet, continually customizing and updating Consultative Selling Skills workshops to address Amerinet’s ever evolving, specific needs. (Full Release)

(Jan. 29th, 2008) National Wood Products, one of the fastest growing suppliers of wood products in the United States, has requested Win-Win Negotiations training from Sales Training America. National Wood’s tremendous growth and success means that they understand the importance of getting the most out of every deal. National Wood Products wanted to learn new ways to expand they pie they were negotiating for. They also wanted to use their negotiation skills to build long term, mutually beneficial business relationships. After contacting Sales Training America, National Wood was certain that Win-Win Negotiations was the perfect combination of collaborative philosophy and concrete, actionable tools that would help them close bigger and better deals. (Full Release)

(Jan. 22nd, 2008) Aegis Electrical Systems, a world leader in cutting edge technology for imaging components, has selected Sales Training America to deliver Telephone Selling Skills training to their team members. Aegis needed a more effective way to connect with customers during hard to close telephone sales and cold calls. Aegis research revealed that Sales Training America provided the most effective Telephone Selling Skills training to address their needs. STA worked with Aegis to tailor the training workshop to provide participants with the skills necessary to establish more leads and close more of Aegis’ most difficult sales. (Full Release)

(Jan. 15th, 2008) Kiewit, the premier mining and construction company in North America, wants STA Communication to craft and deliver Win-Win Negotiations training to their negotiating teams. Kiewit was looking for a way to expand the size of the deals they pursued. Kiewit also wanted to invest their personnel with the skills to negotiate better deals while maintaining the long term business relationships the company depends on. When researching training options, all data indicated that Sales Training America was the definitive solution. After contacting STA, Kiewit was fully confident that STA would tailor Win-Win Negotiations training specifically for Kiewit employees and Kiewit situations. (Full Release)

(Jan. 8th, 2008) The Chateau Residence Club, one of Colorado’s most exclusive vacation properties has selected Sales Training America to design and deliver a fully customized Exceptional Customer Service Training course to their Guest Services. The Chateau Residence Club was built and thrives on dedication to each client’s very specific needs. That business philosophy made Sales Training America the perfect training partner. After contacting a Sales Training America needs assessment specialist, Sales Training America worked closely with Guest Services to tailor the Exceptional Customer Services training program to solve the precise problems faced by The Chateau Residence Club.  (Full Release)

(Dec.10th, 2007) Sales Training America has been chosen to present Win-Win Negotiations Training at the Association for Financial Technology’s (AFT) bi-annual symposium. During these high-level meetings, AFT aims to schedule only the strongest, most beneficial programs for their participants. After contacting Sales Training America, it was immediately clear that STA’s Win-Win Negotiations training would provide the widest range of skill training to all of the attendees.  (Full Release - All Press Releases)

(Dec. 3rd, 2007) VAM Drilling, an international leader in drilling products and accessories, has enlisted Sales Training America to deliver Exceptional Team Building Skills Training to their sales and customer service personnel. VAM Drilling wanted to rebuild their teams from scratch, starting with the fundamentals, and move towards more specialized teams. Once VAM Drilling began working with a Sales Training America needs assessment specialist, it became clear that STA could customize a Team Building Training workshop specifically to suit VAM Drilling’s exact needs. (Full Release)

(Nov. 26th, 2007) Bunzl Distribution, one of the largest distributors of janitorial supplies and paper products in North America, has requested Telephone Selling Skills Training from Sales Training America. Bunzl Distribution wants to increase sales by transforming some of their existing customer service representatives from order takers to skilled telesales representatives, and they need the most trusted training partner with the most effective training program available. After a quick search online, Bunzl discovered that Sales Training America could tailor the Telephone Selling Skills Training to give Bunzl’s reps the tools to close sales and create long term customer relationships. After consulting with a STA needs assessment specialist, Sales Training America was able to quickly and fully customize the training workshop specifically for Bunzl.  (Full Release)

(Nov. 13th, 2007) One of the most successful names in the international chemical industry, Rhodia, has selected Sales Training America to provide their engineers with Negotiating With Limited Authority Training. Rhodia wanted their engineers to be able to bring their high level of technical skill to the negotiating table. Such highly specialized negotiations require multiple layers of complexity, and Rhodia negotiators must interact with multiple tiers of authority. Rhodia set out to research a training solution, and discovered right away that Sales Training America was the definitive name in negotiations training. Quickly after contacting a STA needs assessment analyst, Rhodia was fully confident that Negotiating With Limited Authority Training would give their engineers the tools to handle any level or type of negotiation.  (Full Release)

(Nov. 6th, 2007) Sales Training America has been chosen to deliver Exceptional Presentations training to the human resource staff of Armani Exchange, one of the world’s leading marketers of fashionable apparel. The human resource staff is routinely required to present at a variety of meetings, including everything from technical meetings to weekly staff meetings. A quick call to Sales Training America revealed that STA’s Exceptional Presentations Training could help Armani Exchange develop and implement a presentations workshop that would provide their HR staff the skills required to deliver any presentation quickly, easily, and effectively in order to make the maximum positive impact on each audience.  (Full Release)

(Oct. 30th, 2007) Hull & Associates, a successful and respected Texas collection agency, has chosen Sales Training America to provide Sexual Harassment Awareness training for its team members. As trusted and respected legal professionals, Hull & Associates is well aware of the importance and urgency of knowing and abiding by the laws and regulations concerning sexual harassment. Always one step ahead, Hull & Associates wanted a training program that would help the company maintain compliance with these laws and help employees to feel safe and secure in their daily workplace environment. After contacting Sales Training America, it was immediately clear to Hull’s management team that STA would customize the Sexual Harassment Awareness Training workshop to thoroughly address sexual harassment issues in a way that addressed the company’s needs.  (Full Release)

(Oct. 22nd, 2007) CONMED Linvatec, a worldwide leader in medical supply manufacturing, has requested that Sales Training America provide their management team with Managerial Coaching Skills training. CONMED wanted to invest in their managers by offering them new skills to organize and work with their teams more effectively to solve any problem and perform any task. When searching for potential training partners, all research led straight to Sales Training America. After contacting STA, it was immediately clear that Sales Training America could fully customize the Managerial Coaching Skills training course to give CONMED managers the tools and confidence to lead their team members to higher levels of efficiency and success.  (Full Release)

(Oct. 15th, 2007) The world’s foremost designer and manufacturer of custom kitchen environments, bulthaup, has selected Sales Training America to provide Sensitivity Training to their personnel. bulthaup was interested in a training program to provide team members with a complete understanding of how interpersonal issues and attitudes affect team performance. After contacting a Sales Training America needs assessment specialist, bulthaup was completely assured of STA’s ability to understand their specific needs and provide a training program to address their most important concerns. Sales Training America was able to work with bulthaup to fully customize the Sensitivity Training workshop in order to give team members the tools to interact properly in any situation with all co-workers and clients.  (Full Release)

(Oct. 8th, 2007) Duncan Regional Hospital, an innovative and acclaimed medical facility in Duncan, Oklahoma, has chosen Sales Training America to provide Time Management training for Duncan Hospital’s IT Team. Duncan Regional has developed a reputation of excellence, built in no small part on their commitment to respond effectively to the all the medical needs of their community. When the inevitable medical paperwork began to pile up, Duncan Regional wanted to find a quick, comprehensive solution before patient services could be negatively impacted. Duncan Regional needed a training partner that would work as closely with them to understand their needs as Duncan does with their patients and their community. After contacting a Sales Training America training planning consultant, Duncan was fully confident that the STA Time Management training program would give their IT Team all the skills they needed to streamline their processes and improve their administrative efficiency.  (Full Release)

(Oct. 1st, 2007) Fortune Stone, Inc., the largest supplier of simulated stone products in the world, has selected Sales Training America to design and deliver Consultative Selling Skills training to their sales representatives. Fortune Stone’s business has been expanding rapidly, and they needed to dramatically increase the size of their sales force. Due to the number of new positions that were being created, Fortune Stone wanted a pre-employment test to aid in hiring decisions, as well as a fresh sales training program for the newly hired representatives. Sales Training America was able to design an employment screening process based on all of Fortune Stone’s requirements, and was then able to fully customize the Consultative Selling Skills training so that new sales teams would be completely prepared to hit the ground running with effective sales skills.  (Full Release)

(Sept. 24th, 2007) Network IP, an innovator in prepaid business communications, has selected Sales Training America of Houston, Texas, to deliver Negotiation Process training to company executives. Network IP had previously selected Sales Training America to deliver training for their team in how to understand and work with various Negotiation Behavioral Styles. That negotiation training workshop was such a success that Network IP determined to expand their partnership with Sales Training America to include more subjects, beginning with a comprehensive and effective training program that covers in detail all the separate phases that take place during a negotiation. 
(Full Release)

(Sept. 17th, 2007) ILC Dover, a leader in the design and manufacture of domestic and aerospace soft goods, has chosen Sales Training America to deliver Win-Win Negotiations training to their project engineers. ILC Dover was looking for a new, non adversarial approach to negotiations. After contacting Sales Training America it was clear right away that Win-Win Negotiations was the effective solution they were searching for. STA was able to work with ILC Dover to fully customize the training for ILC Dover’s engineers. (Full Release)

(Sept. 10th, 2007) AARP, the foremost nonprofit membership organization for retired people, has selected Sales Training America to provide Consultative Selling Skills to their volunteer staff. AARP wanted to provide effective sales training to those individuals who selflessly donate their time for AARP and its members. After contacting Sales Training America, it was immediately clear that Consultative Selling Skills training was the exact solution they needed. (Full Release)

(Sept. 3rd, 2007) Nortel, a premier developer of global communications, has selected Sales Training America to provide Telephone Selling Skills to new Marketing Teams. As Nortel grows and expands, they want to create new telemarketing groups. STA sales training consultants were quickly able to develop a fully customized training plan for Nortel’s new group. Nortel executives were very impressed with the fact that STA’s Telephone Selling Skills training program is a comprehensive program that is perfect for equipping new sales teams. (Full Release)

(Aug. 27th, 2007) Chevron Phillips, one of the world’s premier energy companies, has chosen Sales Training America to deliver Win-Win Negotiations training to their sales teams. With ongoing margin erosion in a highly competitive commodity market, Chevron requested that long-time training partner Sales Training America customize the Win-Win Negotiations program for Chevron’s sales team. STA was able to develop a program in cooperation with Chevron that presented effective solutions to Chevron’s situation. (Full Release)

(Aug. 20th, 2007) Boston Scientific, one of the world’s largest medical suppliers, has selected Sales Training America to deliver Time Management training to their medical sales managers. After spending time with a STA training consultant, who carefully evaluated their needs, Boston Scientific was convinced that STA’s innovative time management training program would help them get things done with greater efficiency and effectiveness. (Full Release)

(Aug. 13th, 2007) Intec Engineering, a world leader in engineering services, has chosen Sales Training America to deliver Effective Business Writing training to their team members. Intec Engineering was looking for a program that would help them develop a more professional structure for their writing projects. After contacting a Sales Training America professional training consultant, it was immediately clear that STA would fully customize the Effective Business Writing workshop to meet Intec’s exact needs. (Full Release)

(Aug. 6th, 2007) Dole Foods, a world leader in growing, processing, and distributing produce, has chosen Sales Training America to deliver Time Management training to Dole team members. Due to the success of previous training ventures with Sales Training America, Dole was confident that STA could fully adjust the Time Management training workshop to meet Doles specific needs. (Full Release)

(July 31st, 2007) Hyphen Solutions, an innovative business communications company, has chosen Sales Training America to provide Managerial Coaching Skills to their team leaders. As a web-based company, Hyphen Solutions has built their success on understanding the importance of adaptability. Hyphen Solutions wanted a training partner that was as fast and flexible as they were. After contacting Sales Training America, it was immediately clear that STA could design Managerial Coaching skills around Hyphen Solutions’ specific situation. (Full Release)

(July 24th, 2007) Hotels.com, a global leader in travel service technology, has chosen Sales Training America to deliver Consultative Selling Skills to their team of key account managers. Hotels.com needed a training partner that was as flexible and reliable as they were. After contacting Sales Training America it was immediately clear that STA could fully customize Consultative Selling Skills training into a precise solution for Hotels.com’s exact needs. (Full Release)

(July 17th, 2007) Worldspan, a global leader in travel service technology, has selected Sales Training America to provide Consultative Selling Skills to their North American Sales Team. Due to the success of previous training ventures with Sales Training America, Worldspan was confident that STA could craft a Consultative Selling Skills workshop to effectively address all their needs. (Full Release)

(July 10th, 2007) TASER, the leading name in non-lethal incapacitation, has chosen Sales Training America to deliver both Sales and Negotiations training to their sales team. TASER has a unique sales force made up primarily of former law enforcement officers. TASER needed a customized class that could address the needs of sales reps who lacked a strong formal sales background. (Full Release)

(July 3rd, 2007) Lamons Gasket, a global leader in gasket and bolt manufacture, has chosen Baker Communications to deliver Win-Win Negotiations training to their purchasing teams. Lamons Gasket wanted to build on the previous training they have received during their long-standing relationship with Baker.
(Full Release)

(June 26th, 2007) Cincom, a long time global leader in software development, has chosen Sales Training America to deliver Consultative Selling Skills training to its sales team. Cincom was anxious to build on its success as a market leader by exploring new strategies for their sales team. During initial conversations with STA training consultants, Cincom was immediately impressed with STA’s ability to customize training to meet their unique training needs, as well as STA’s history as a market leader in sales training.
(Full Release)

(June 19th, 2007) Greystone Communities, a successful regional developer of senior and assisted living communities, has chosen Sales Training America to provide Consultative Selling Skills training to their sales and marketing team. Greystone wanted sales training that would blend with their current sales program. After Greystone’s senior management team met with experienced STA training consultants, it was immediately clear that Sales Training America would be able to customize a Consultative Selling Skills training workshop that would mesh perfectly with Greystone’s existing sales systems. (Full Release)

(June 12th, 2007) Evergreen Investments, a leading asset management organization, has once again chosen Sales Training America to provide Exceptional Presentations training to their national sales team. The resounding success of previous training events has convinced Evergreen that Sales Training America’ ability to tailor the Exceptional Presentations program to blend with Evergreen’s sales program is the best in the business. (Full Release)

(June 5th, 2007) The Department of Tourism, the agency that promotes travel and tourism for the government of Bermuda, has chosen Sales Training America to deliver Telephone Selling Skills training to their sales team. The Tourism Department wanted telephone sales training that was affordable, flexible and effective. After an initial interview with a STA training consultant, it was clear that STA’s Telephone Selling Skills training would meet and exceed all of the Department of Tourism’s expectations. (Full Release)

(May 30th, 2007) Continuing Care RX, a comprehensive pharmaceutical service provider, has chosen Sales Training America to deliver Management Training to its pharmacists. Continuing Care RX required a flexible partner with a strong attention to detail. After contacting Sales Training America, it was clear that their Managerial Coaching Skills training was the precise solution that Continuing Care RX needed. The two day Managerial Coaching Skills workshop will focus on concrete techniques such as effective delegation, evaluation, and communication. Throughout the training, both new and experienced managers will have the chance to learn and practice these managerial tools. (Full Release)

(May 21st, 2007) Extrusion Tooling Solutions Group (ETSG), the largest producer of extrusion tooling in North America, has selected Sales Training America to enhance their sales team’s Consultative Selling Skills. ETSG’s sales team possesses a high level of technical knowledge, and after contacting Sales Training America, it was clear right away that STA had a comprehensive program that would compliment ETSG’s detailed product knowledge and differentiate them from the competition. During the training, the team will begin with the fundamentals of selling, such as Behavioral and Buyer Types. The program then delivers more advanced techniques, such as the SPORTS model and the four ways to Close. (Full Release)

(May 8th, 2007) Paragon IT Professionals, a successful IT staffing corporation, has chosen Sales Training America to present negotiations training to their IT recruiters. The Win-Win Negotiations workshop will provide recruiters with tools such as Negotiation Tactics, The Degrees of Desire, and the 4 Conflict Types. Attending recruiters will receive hands on practice in negotiations techniques during the workshop. STA’s Win-Win Negotiations training combines a collaborative negotiations philosophy with easy, effective and actionable methods. (Full Release)

(Apr. 30th, 2007) Kraft Food Ingredients, a global provider of an extensive array of highly recognized brands and trademarks, has selected Sales Training America once again to deliver more training to their sales staff. Kraft wants to both refresh and expand on content learned in the previous training workshops during their long-standing relationship with Sales Training America. STA is working with Kraft Food Ingredients to create a schedule and sales training curriculum that meets the needs of Kraft’s Regional and National Account Managers. (Full Release)

(Apr. 15th, 2007) Costco Wholesale, the largest warehouse chain in the world, has selected Sales Training America to provide management training to their managerial staff. The Managerial Coaching Skills course will help supervisors develop important skills such as delegation, effective communication, and evaluation. During the training, novice and experienced managers will have the opportunity to receive hands-on practice with each of their new skills. The Managerial Coaching Skills training seminar converts management theory into concrete, real-world tools that will improve performance and increase job satisfaction for all employees. (Full Release)

(Mar. 30th, 2007) Colt Engineering, a key contractor for energy services in North America, has chosen Sales Training America to train their employees in improved collaborative negotiations. Colt provides highly specialized engineering services in Canada and the US. Sales Training America tailored their Win-Win Negotiations program with local, industry, and Colt specifics, in order to maximize value. (Full Release)

(Mar. 14th, 2007) Hydro-One, a premier energy provider to Canada’s Ontario province, has chosen Sales Training America to provide a custom-crafted Negotiations Training program for Hydro-One’s Account Executives, Contract Specialists, and Program Personnel. Previously, competition-centered negotiations training had proven unproductive. Hydro-One required a more collaborative philosophy. They needed a consistent process for both individual and team negotiations that would be applicable to their industry specifics. The Win-Win Negotiations course is designed to give them the skill and techniques to achieve a win-win outcome in a wide variety of business situations. (Full Release)

(Mar. 1st, 2007) Best Manufacturing, an innovative pioneer with an impressive list of firsts in glove technology, has selected Sales Training America to deliver a telephone sales training workshop. The training will be offered to an exclusive sales team whose members are great at customer service but need help proactively qualifying the customer, getting accurate information, and closing a sale. The telephone selling course will focus on sharpening the selling skills of this team over the phone by providing effective tools such as a successful sales methodology, cold calling scripts, and closing techniques. (Full Release)

(Feb. 15th, 2007) Best Manufacturing, an innovative pioneer with an impressive list of firsts in glove technology, has selected Sales Training America to deliver a telephone sales training workshop. The training will be offered to an exclusive sales team whose members are great at customer service but need help proactively qualifying the customer, getting accurate information, and closing a sale. The telephone selling course will focus on sharpening the selling skills of this team over the phone by providing effective tools such as a successful sales methodology, cold calling scripts, and closing techniques. (Full Release)

(Dec. 1st, 2006) Needham & Company, LLC, a nationally recognized investment banking and asset management firm, has chosen to further a strong partnership with Sales Training America to deliver an intensive sales training program following the run of a successful presentations workshop earlier in the year. Needham & Company wanted to improve the overall selling skills of their senior corporate finance team. Training for the team will also focus on building relationships and consultative skills that emphasize selling value instead of discounting price. (Full Release )

(Nov. 14th, 2006) Miller Paint, a proven manufacturer of quality products with more than 116 years of experience in the paint industry, has chosen Sales Training America to deliver an intensive Sales Training workshop. Following the successful delivery of a Time Management workshop in early 2006, Miller Paint decided to take the next step to improve the overall selling skills of their team. In such a competitive market, where selling value is the key and relationships developed by the sales personnel make the ultimate difference, training for the Miller Paint sales team will also focus on building relationships and consultative skills that emphasize selling value instead of discounting price. (Full Release)

(Oct. 24th, 2006) Nutracore, makers of a powerful antioxidant health supplement specifically formulated to combat free radicals, has chosen Sales Training America to deliver a telephone sales training workshop. The training will be offered to new and existing sales representatives and will equip each participant with the skills necessary to increase telephone sales and profitability. This highly interactive, skill-based training program focuses on enabling NutraCore representatives to clearly understand client needs and work with them to create solutions to help them achieve their goals.
(Full Release)

(Oct. 15th, 2006) ATS Systems, a world leader in factory automation solutions, has chosen to partner with Sales Training America to deliver an intensive presentations training course to Application Engineers within the company. The two-day Exceptional Presentations workshop will focus on key delivery skills to improve individual performance and to equip the presenter with the ability to handle multiple presentation situations, thus engaging their diverse array of audiences. The intimate class format of the course and the unique STA presentation/public speaking skills content will allow participants to give highly influential and effective presentations. (Full Release)

(Oct. 2nd, 2006) U.S. Gas & Electric, Inc. (USG & E), a licensed Energy Service Company (ESCO) that provides natural gas to commercial and industrial users in the deregulated natural gas markets, has chosen Sales Training America to deliver an intensive, telephone-based Sales training workshop. Their decision to work with STA signals a bold commitment by USG & E to provide their Customer Service Department with an in-depth training program focused on their industry-specific needs. In addition to learning effective sales techniques, training for the HALOX sales team will also focus on building relationships and consultative skills that emphasize selling value instead of discounting price over the telephone. (Full Release)

(Sept. 22nd, 2006) American Family Insurance, the nation’s third-largest mutual property and casualty insurer, has chosen Sales Training America to deliver Management Training for their entire Management staff in North America. The two simultaneous half-day Managerial Coaching Skills workshops will focus on enabling supervisors and managers to practice and develop skills in communication, delegation, and evaluation. Both new and experienced managers will benefit from the principles and skills presented. This course translates important management and behavioral science concepts into practical management steps for improving productivity and job satisfaction. (Full Release)

(Sept. 18th, 2006) Alvarez & Marsal, a global provider of management and advisory services to companies in crisis, has chosen to extend their partnership with Sales Training America to deliver sales-oriented presentations training to directors within the company. Following a successful Exceptional Presentations workshop held earlier this year and numerous sales training workshops held in 2005, the company decided to purchase a block of twelve open-enrollment presentations workshop seats for the New York City market. The feedback from the attendees was overwhelmingly positive, and corporate decided that the directors would benefit greatly from the presentations training with an added sales module. The intimate class format of the course, and the unique STA presentation/public speaking skills content, along with STAs time-tested sales methodologies, will empower participants to give highly influential and effective sales presentations. (Full Release)

(Aug. 1st, 2006) Hotel Derek, a refreshingly modern hotel adjacent to the Houston Galleria, has chosen Sales Training America to deliver Management Training for their entire hotel management staff. The one-day Managerial Coaching Skills workshop will focus on enabling supervisors and managers to practice and develop skills in giving feedback, delegation, and coaching. Both new and experienced managers will benefit from the principles and skills presented. This course translates important management and behavioral science concepts into practical management steps for improving productivity and job satisfaction. (Full Release)

(July 24th, 2006) Unaxis, a global leader in technologies, manufacturing solutions, components and services, has chosen Sales Training America once again to deliver training, this time for their International Sales Group. Following a successful Managing Negotiations workshop held at their US Regional Offices in Denver, Colorado in December 2005, the company chose to offer Sales Training to Sales Engineers in Europe. The International Group needed a sales class that emphasized value, empathizing with clients, building trust, and communication. The Consultative Selling Skills workshop will focus on all of these vital sales topics in a unique and interactive way complete with role-playing exercises. (Full Release)

(July 7th, 2006) Mid-State Supply Company, an independent electrical distributor in the Alexandria, LA area, has chosen Sales Training America to host a specialized Sales Training program for their entire Sales Team. The Value-Added Sales workshop is designed as an intensive one-day workshop that will focus on communicating and selling value over price. The class is designed to empower participants with the ability to transition into a consultative approach to selling, which requires an in depth understanding of customer behavioral types and their overall needs.
(Full Release)

(June 27th, 2006) Roto-Rooter, the largest provider of plumbing and drain cleaning services in North America, has selected Sales Training America to deliver a two-day Sales Training workshop to their entire sales team. Roto-Rooter’s Toronto branch wanted to offer a sales class that emphasized value, empathizing with clients, building trust, and communication to both seasoned sales professionals and new hires alike. The Consultative Selling Skills workshops will focus on all of these vital sales topics in a unique and interactive way complete with role-playing exercises. (Full Release)

(May 30th, 2006) HALOX, a company specializing in the supply of raw materials to the paint and coating industry, has chosen Sales Training America to deliver an intensive, one-day Sales training workshop. In the past, sales training for HALOX focused mainly on simple “tips” and tactics to help close more sales. Their decision to work with STA signals a bold commitment by HALOX to provide their Sales Team and Distributors with an in-depth sales program focused on their industry-specific needs. In addition to learning effective sales techniques, training for the HALOX sales team will also focus on building relationships and consultative skills that emphasize selling value instead of discounting price. (Full Release)

(May 1st, 2006) Degussa, a Multi-national Corporation focused entirely on specialty chemicals, has partnered with Sales Training America to provide a broad training program to their entire management team of the Chemical Construction Department. Following the success of the initial pilot string of Sales workshops in 2004, Degussa wanted to develop a multi-faceted skill set that would create a professional sales training program that could be used for years to come. To create well-rounded sales professionals, the training focuses on all of the following: Win-Win Negotiations, Time and Territory Management, Consultative Selling Skills, and Exceptional Presentations Training. One-on-one coaching sessions will follow each individual to guarantee skill retention. The combination of classes is designed to enhance the participants’ abilities: to negotiate a win-win outcome in any situation, to deliver effective presentations to a variety of audiences, to adopt a consultative step-by-step approach to selling, and to successfully manage their time and sales territories. Each of the workshops has been customized in a variety of ways to align with Degussa’s industry-specific needs.
(Full Release)

(Apr 25th, 2006) CAE Simuflite, a world leader in business aviation training, has chosen to extend their existing partnership with Sales Training America to deliver an additional Negotiations Training program to the group of RSM’s who attended the initial workshops in conjunction with their annual sales meetings. Following the run of a successful string of Sales and Negotiations training in 2005, CAE Simuflite wanted to provide additional training to their Regional Sales Managers throughout the United States with a negotiation training program focused on their industry-specific needs. The one-and-half-day Win-Win Negotiations workshop is designed to empower participants with the complex ability to negotiate a win-win outcome within a variety of different customer-related situations. (Full Release)

(Apr 5th, 2006) Regenesis, a company which develops, manufactures, and markets innovative technologies to clean up the environment with advanced technologies for groundwater resources, has chosen Sales Training America to deliver a one-day Sales training program following the run of successful sales-oriented Time & Territory Management workshops in summer of 2004. Regenesis wanted to provide their Regional and District Sales Managers with a sales program focused on their industry-specific needs. The one-day Consultative Selling Skills workshop will center on the relationship of the seller and buyer as opposed to focusing on the sale alone. (Full Release)

(Mar. 29th, 2006) Centocor, a biomedicines company whose discoveries that have led to innovative treatments for conditions such as Crohn’s disease and rheumatoid arthritis, selects Sales Training America to develop a customized Negotiations training program following the successful run of a half-day Negotiations workshop held in the summer of 2005. Based upon a set of core objectives mapped out to address the professional needs of their Corporate Account Managers, this customized one-day Negotiations and Presentations Skills training workshop incorporates time-tested negotiations strategies as well as the correct use of and delivery of exceptional presentations. The class is designed to empower participants with the complex ability to negotiate a win-win outcome and to deliver effective presentations regardless of the situational details, which requires an in depth understanding of customer behavioral types and their overall needs. (Full Release)

(Mar. 24th, 2006) ARXX Walls & Foundation, maker of the number one Insulated Concrete Wall System in North America, selects Sales Training America to deliver a two-day Consultative Selling Skills training workshop for their internal sales force. Promoted from within, this sales team has a high product knowledge but very little actual sales experience, and has been continually missing out on selling opportunities. The class is designed to empower participants with the ability to transition to a consultative and step-by-step approach to selling, which requires an in depth understanding of customer behavioral types and their overall needs. In addition, a follow-up session has been scheduled two months after the initial workshop to reinforce the team’s skill set ensuring that their learning will be long-term. (Full Release)

(Mar. 6th, 2006) Apache Hose & Belting, widely recognized across the United States for their high-quality hose and belting products, has chosen Sales Training America to host a Value-Added Selling Skills Training program at their annual Sales Meeting in the spring of 2006. Working with their entire Sales Team, the training is designed as an intensive one-day workshop that will focus on communicating and selling value over price. The class is designed to empower participants with the ability to transition to a consultative approach to selling, which requires an in depth understanding of customer behavioral types and their overall needs. (Full Release)

(Feb. 22nd, 2006) Catalina Health Resources, whose products provide patients with meaningful health information about their medical conditions and medications, has chosen to expand their relationship with Sales Training America. Following a successful run of Presentations workshops, Consultative Selling Skills and Managing Negotiations workshops have been added to the training program. The workshops are being set up for their senior sales team who often sell to and negotiate with large pharmaceutical companies, with the underlying goal to sharpen and refine their sales and negotiating skills. (Full Release)

(Dec. 15th, 2005) Golden Gate University, California's fifth largest private university, focused on the needs of working adults by offering undergraduate and graduate programs in business and management, selected Sales Training America to provide a focused two-day Telephone Selling Skills program. Utilizing Sales Training America’ customer-centric Consultative Selling Skills methodology, the program was designed with the concept of helping the Golden Gate University team better understand and meet the education needs and requirements of their prospective students. By establishing a stronger understanding of these prospective students and their needs, team members would be able to ensure that the University met these needs in a consistent and reliable manner.  (Full Release

(Nov. 21st, 2005) STIHL Incorporated, manufacturer of the number one selling brand of chain saws and cut-off machines in the world, has partnered with Sales Training America to create and implement a customized sales communication skills program for a key segment of the company’s sales team. Working together through Sales Training America’ needs assessment process, designed to identify client needs and requirements and build targeted curriculum, the companies will be running an Essential Sales Communication Skills program by the end of 2005. The interactive program will take place over a one-day period and will coincide with an annual sales team meeting designed to prepare sales reps for the 2006 sales year.  (Full Release)

(Nov. 16th, 2005) The Lewis Group of Companies, developers of the west’s premier master planned communities and residential subdivisions, recently chose Sales Training America to roll out a targeted one-day negotiations program for its team. The Sales Training America development team and facilitator worked closely with the Lewis Group to focus a Managing Negotiations program around key skills that needed to be utilized by the training audience. Specifically, the negotiations class was centered around negotiations related to land, building and material acquisitions.  (Full Release)

(Oct. 27th, 2005) Pictorial Offset Corporation, a world-wide graphic arts organization specializing in both sheetfed and web printing of the highest caliber, has extended its relationship with Sales Training America to continue providing a comprehensive training program for its sales force. During the early winter of 2005, Sales Training America worked closely with Pictorial Offset to identify the appropriate target audience for sales training, determine skill gaps and focus areas and roll out a program to reinforce a value-based sales approach. The company rolled out a Value Added Selling Skills training program that ensured team members were focusing on the complete solutions provided by Pictorial Offset rather than competing in the marketplace on price. (Full Release)

(Aug. 30th, 2005) Chamberlin Edmonds, an Atlanta-based firm dedicated to serving as patient advocates and provides revenue recovery services to hospitals, government and managed care organizations nationwide, recently selected Sales Training America to roll out a comprehensive management training program. Based on Sales Training America’ Managerial Coaching Skills, the training will encompass a round of on-site workshops for upwards of fifty team members followed by a complete licensing and train-the-trainer program. The goal will be to allow Chamberlin Edmonds to build a strong knowledge base on the subject matter while then empowering key team members to train other employees on stronger management practices. Classes will cover a variety of key management topics including communication, coaching, conflict management and stronger team focus. (Full Release)

(Aug. 23rd, 2005) KBS Realty Advisors, a SEC registered real estate investment advisor that invests, manages, develops and sells high quality U.S. commercial real estate assets for institutional, corporate and private investors, recently selected Sales Training America for a comprehensive executive presentations training program. Senior management and executive leaders will be working closely with Sales Training America to roll out three separate one-day Executive Presentations classes in Los Angeles, California. The training will focus on teaching key aspects from Sales Training America’ Exceptional Presentations class while tailoring content and delivery to meet the particular needs of those who must present as and to executives. (Full Release)

(Aug. 15th, 2005) The City of Fremont, California, a city of over 208,000 people with an area of 92-square miles, making it the fourth most populous city in the Bay Area and California's fifth largest city in area, recently chose Sales Training America to train key team members on negotiations. The City of Fremont’s Environmental Services Department sent two employees to one of Sales Training America’ public Win-Win Negotiations workshops held in San Francisco in early 2005. After attending the two day program and reporting back to management on the real-life application of the skills taught in the program, management decided to bring the program in-house so that the entire Environmental Services Department and several other departments could benefit from this training. (Full Release)

(Aug. 2nd, 2005) Dresser-Rand, one of the most innovative and effective compressor OEM organizations in the United States, has selected Sales Training America to provide a variety of sales training programs throughout the remainder of 2005. A series of workshops, designed around Sales Training America’ two-day Consultative Selling Skills, Effective Business Writing and other training workshops, will begin at the end of Summer 2005 for the company’s sales team. The programs will utilize standard training content from the Consultative Selling Skills class while incorporating customized industry-specific role plays and interactive exercises. (Full Release)

(July 6th, 2005) BBH Financial, a division of Bowe, Bell & Howell, providing customized solutions that improve cash flow and offer tax advantages, has chosen to run an initial Exceptional Presentations workshop for its sales team. Designed as a condensed one-day class, the workshop will focus on delivering a board cross-section of key delivery skills to improve individual and team performance when presenting both internally and externally. Since presentations can range from team-based customer presentations to large-scale presentations for over one hundred or more individuals, the class will empower participants with the ability to handle multiple presentation situations. (Full Release)

(June 29th, 2005) Amerinet Central, one of the most innovative and effective health care group purchasing organizations in the United States, has selected Sales Training America to provide a regularly scheduled sales training program throughout the remainder of 2005. A series of four workshops, designed around Sales Training America’ two-day Consultative Selling Skills program, will commence during the summer of 2005 for the company’s sales team. The programs will utilize standard training content from the Consultative Selling Skills class while incorporating customized healthcare-specific role plays and interactive exercises. (Full Release)

(June 23rd, 2005) Degussa Wall Systems, a leader in the EIFS industry, providing EIFS, stucco and specialty finishes and coatings throughout North America, has extended the company’s relationship with Sales Training America to deploy a comprehensive training program. The two companies will be working together over the coming year to deploy workshops on Consultative Selling Skills, Time and Territory Management, Win-Win Negotiations and Exceptional Presentations. To complement the workshops and ensure long-term retention of skills, the company made a commitment to reinforce the skills via an on-site coaching program as well as a roll-out of Sales Training America’ KnowledgeFuel program. The KnowledgeFuel program will enable all participants to retake the sessions during the coming year to keep their skills fresh and current. (Full Release)

(June 15th, 2005) SeaBright Insurance Company, a leading West Coast provider of specialty workers' compensation products and services to maritime employers and organized employers, has chosen Sales Training America to roll out two on-site Consultative Selling Skills classes for two of its key offices. The classes will be rolled out for the insurance underwriters group and will focus on providing a structured sales approach that will enable team members to provide solutions based on client needs and requirements.  (Full Release)

(June 9th, 2005) DHL, the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source, has expanded its relationship with Sales Training America by rolling out presentations training for its Latin America group. Following the success of several off-site public enrollments and the delivery of a customized Exceptional Presentations class in December, the company chose Sales Training America to run a subsequent trial workshop in its Plantation headquarters. Set up as a program for the Latin America group, the two-day session focused on teaching Sales Training America’ successful Exceptional Presentations curriculum. The session was centered on teaching a variety of different communication skills, from understanding how to properly structure content to ways to effectively present in a confident manner. (Full Release)

(Apr. 29th, 2005) Mitsubishi Caterpillar Forklift America, known for manufacturing forklifts and lift trucks under the Mitsubishi and Cat brands, has extended its relationship with Sales Training America to roll out a customized customer service program at the company’s Houston headquarters. The four programs will provide a core team of MCFA Client and Dealer Services individuals with comprehensive customer service training via Sales Training America’ one-day Exceptional Customer Service class. Classes will run in early summer of 2005 and will be structured around key role plays developed by the Sales Training America development team and six key department heads. (Full Release)

(Apr. 19th, 2005) Lacoste, one of the most recognizable high end apparel companies in the world, known for the Chemise Lacoste, selected Sales Training America to empower internal team members to improve their communication skills so as to foster organizational effectiveness and teamwork. Working in conjunction with a Sales Training America specialist, the two companies developed a customized training program to target a specific focus on communication skills for Lacoste’s order entry staff and customer service reps. The class, Exceptional Communication Skills, was created with the goal of not only improving communication within each team but also across multiple departments.  (Full Release)

(Apr. 5th, 2005) Infiltrator Systems Inc., the world’s leading manufacturer of plastic leachfield drainage chambers for environmental onsite wastewater solutions, has chosen to continue its long-term relationship with Sales Training America via a targeted training program for the company’s sales force. Following a series of successful workshops dating back to 2001, Infiltrator Systems decided to continue building the sales and closing skills of team members via a customized on-site workshop. Rather than incorporating a standard training curriculum, course content will be centered on key requirements and solving any existing team needs. Infiltrator Systems-specific content and sales process documentation will be incorporated to make the class more effective. (Full Release)

(Feb. 17th, 2005) Tetra Tech, Inc., founded in 1966 to provide engineering services related to waterways, harbors and coastal areas has chosen Sales Training America as a key team member of its training efforts for the company’s newly-consolidated customer service team. Prior to 2005, the Tetra Tech customer service team was split into separate teams. As part of an internal initiative for 2005, the company made a strategic move to combine internal customer service efforts into one department. Sales Training America’ Exceptional Customer Service program was selected as a key component to aid the consolidation. (Full Release)

(Feb. 10th, 2005) Texas Instruments Incorporated, the leading provider of innovative DSP and analog technologies to meet their customers’ real world signal processing requirements, has expanded its relationship with Sales Training America to include Exceptional Presentations workshops as a core training offering. Following the continuing success of the Win-Win Negotiations classes that Sales Training America has provided to TI for over thirteen years, the company decided to broaden its employee offerings to include presentations training. Despite having used another vendor to provide presentations training for their employees, Sales Training America’ willingness to meet TI’s scheduling needs and the flexibility in training options convinced the company to change vendors. (Full Release)

(Feb. 2nd, 2005) Centex Homes, one of the nation's largest and most admired homebuilders, operating in more than 90 markets in 26 states, has continued to expand the relationship they established with Baker Communications in 2004. Following the initial success of a September negotiations class, Centex asked the Baker Communications team to take part in their Land Purchasing Department’s sales kickoff in California. The focus of the session was to provide condensed negotiations material to help team members increase their skills for the coming year. Later this spring, another on-site presentation of the Win-Win Negotiations class will be held to expand the knowledge base of other Centex Homes employees. (Full Release)

(Jan. 25th, 2005) ABC Pest, Pool & Lawn Services, protecting Texas homes since 1949 with nine state-wide locations, has teamed up with Sales Training America to plan and implement a comprehensive sales improvement system to enable ABC to meet and exceed the company’s three-year sales and marketing goals. The customized engagement will be rolled out based on a comprehensive assessment of ABC’s requirements and criteria for success. The Sales Training America team will completely analyze the company’s business to assess the current state of their sales and services organizations. The focus of the analysis will be to review compensation plans and tools, identify linkages between sales and service that will drive additional revenue and develop a go-forward plan to meet revenue objectives. Following the analysis, the Baker team will assist with the plan implementation and will monitor attainment of stated objectives via quarterly review sessions. (Full Release)

(Jan. 7th, 2005) Degussa Chemical Construction, a division of Degussa, a multinational corporation consistently aligned to highly profitable specialty chemistry, is working closely with Sales Training Americas to roll out a comprehensive training program for multiple sites across the country. The training program will consist of a series of core training classes covering topics such as Win-Win Negotiations, Consultative Selling Skills and other management related areas. Company sites in Ohio and Texas have begun deploying STA’s training programs with additional sessions scheduled to take place throughout the year in locations in Arizona and Florida. (Full Release)

(Dec. 14th, 2004) KraftMaid Cabinetry, Inc., the nation's largest built-to-order / semi-custom cabinetry manufacturer, has chosen Sales Training America to deliver a custom Time Management training session during the company’s annual sales meeting. Due to a large increase in business for Kraftmaid Cabinetry, the session will be focused on providing key time management and productivity skills that will help sales professionals manage higher workloads and more productive territories. The ability to handle a larger number of requests from independent dealers, increasing paperwork and more active territories will be addressed throughout the session. (Full Release)

(Dec. 1st, 2004) Dallas-based ClubCorp, owners or operators of nearly two hundred golf courses, country clubs, private business and sports clubs, and resorts, will be working with Sales Training America to increase the presentation skills of its key executives. The high level overview will provide senior level executive team members with critical information regarding strategies to more effectively structure presentations and ensure that every discussion is properly designed to cater to the needs of audience members. Club Corp’s goal is to roll out these skills prior to the end of the year so that executives will be better equipped to handle presentation requirements in 2005. (Full Release)

(Nov. 29th, 2004) Intergraph, the world leader in delivering software and services for the management and visual representation of complex information, has partnered with Sales Training America to increase the personal effectiveness and time management skills of a select group of sales team members. Designed to be delivered as part of a national sales meeting, the one-day session will focus on key areas of time management, goal attainment and individual productivity for a nationwide team of sales professionals. Participants will fly in from multiple states to focus on critical time management skills while also participating in other sales meeting-related activities. (Full Release)

(Oct. 29th, 2004) Mitsubishi Caterpillar Forklift America, known for manufacturing forklifts and lift trucks under the Mitsubishi and Cat brands, has selected Sales Training America to roll out a comprehensive management training program for its Houston headquarters. The initial program will provide nearly one-hundred MCFA managers with comprehensive management training via Sales Training Americas’ two-day Managerial Coaching Skills class. The programs will be set up through the remainder of 2004 and will be driven by customized curriculum based on the experience level of participating managers. New management members as well as senior managers from both manufacturing and operations facilities will take part in the training. (Full Release)

(Sept. 10th, 2004) Liberty International, a division of Liberty Mutual with operations that span a broad array of countries, offering diverse coverages, ranging from personal automobile to satellite insurance, has chosen Sales Training America to strengthen and improve an array of sales skills for a select team of professionals in New York City. Rather than selecting an off-the-shelf program, Liberty International worked with Sales Training America to establish a tailored sales training program focused on particular skills to help their team become more effective during the deal-making process. (Full Release)